Manager, Marketing Strategy (FieldRoutes)

In this role, you will be responsible for developing and managing a team of digital strategists that will help our customers (primarily pest control companies) reach their target audience through a variety of digital marketing tactics. You'll build out tools and processes that monitor client performance and work closely with the marketing strategy and customer success teams to ensure that client's marketing goals are being monitored and met. You will use these tools to create and optimize marketing strategies that fuel performance. The primary goal is to help our customers achieve their goals across the marketing funnel to drive leads, increase customer acquisition and conversion rates.
Responsibilities :

• Manage and lead a team of digital marketing strategists, providing coaching and development opportunities to drive team performance
• Collaborate with cross-functional teams, including product management, sales, and customer success, to ensure alignment on digital marketing strategies and goals
• Build and monitor dashboards to track customer performance in real time to inform ongoing optimization and iteration

• Develop and communicate digital marketing strategies to assist with the sale of marketing services and well as ongoing performance
• Analyze data to measure the effectiveness of marketing campaigns and adjust strategies accordingly
• Understanding of Google platforms such as Search Console, Adwords, Trends, Business Profiles, Analytics, and Local Service Ads to analyze and optimize marketing campaigns
• Monitor and report on industry trends, competitive activity, and market changes that may impact marketing strategies
• Stay up-to-date with digital marketing tools and techniques and recommend new strategies to improve marketing performance, such as SEO and PPC advertising

Qualifications

• 6-8 years of experience in marketing, with a focus on digital marketing strategy and campaign development
• Proven track record of driving growth and revenue through marketing strategies and tactics
• Experience managing and developing a team of marketing professionals
• Knowledge of the pest control and home services industries is preferred
• Strong analytical and data-driven mindset, with the ability to use data and insights to inform marketing strategies and decisions
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders
• Experience working in a fast-paced, dynamic environment, with the ability to prioritize and manage multiple projects and deadlines

Be Human With Us:
Being human isn't about checking every box on a list. It's about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we're solving. We're in this together. Come be human, with us.
What We Offer:
When you join our team, you're not just accepting a job. You're making a career move. Here's how we'll support you in doing some of the most impactful work of your career:

• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
• Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to Headspace, Galileo, One Medical, Ginger and more.
• Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.

At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.