Manager Media Strategy

Job Summary: The Manager, Media Strategy is responsible for developing, implementing, and managing comprehensive media strategies to support the organization's marketing and communication goals. This role requires a strategic thinker with a strong understanding of media trends, consumer behavior, and the ability to leverage data to optimize media plans.

Key Responsibilities:

1. Strategic Planning:
• Develop and execute media strategies that align with the overall marketing and business objectives.
• Conduct market research and analysis to identify target audiences and media opportunities.
• Create comprehensive media plans, including traditional and digital media, to maximize reach and engagement.
2. Media Buying and Optimization:
• Oversee media buying activities, negotiating with vendors to secure the best rates and placements.
• Monitor and analyze media performance metrics, making data-driven adjustments to optimize campaign effectiveness.
• Manage relationships with media partners and agencies to ensure seamless execution of media plans.
3. Campaign Management:
• Coordinate with creative, digital, and content teams to develop cohesive and compelling media campaigns.
• Ensure all media campaigns are executed on time, within budget, and meet quality standards.
• Track and report on campaign performance, providing insights and recommendations for future initiatives.
4. Budget Management:
• Develop and manage the media budget, ensuring efficient allocation of resources.
• Provide regular financial reports and forecasts to senior management.
• Identify cost-saving opportunities without compromising campaign effectiveness.
5. Team Leadership:
• Lead and mentor a team of media planners and buyers, fostering a collaborative and innovative work environment.
• Provide training and development opportunities to enhance team skills and knowledge.
• Conduct performance evaluations and implement strategies for continuous improvement.
6. Industry Knowledge:
• Stay updated with the latest media trends, technologies, and best practices.
• Attend industry conferences and networking events to build relationships and stay informed.
• Share industry insights and recommendations with the broader marketing team.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
• 5+ years of experience in media strategy, planning, and buying, with a proven track record of successful campaigns.
• Strong understanding of both traditional and digital media channels, including social media, search, display, and programmatic.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong negotiation and relationship management skills.
• Experience with media planning and buying tools and software.
• Exceptional project management and organizational skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong leadership and team management abilities.

This is in our Needham office 3x a week