Manager Merchant Lifecycle Acquisition

Who we are

 

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 392 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

 

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Job Description Summary:

This is an exciting opportunity to be part of a fast-paced agile acquisition marketing team. No day is the same, you’ll work in two-week sprint cycles as part of a multi-disciplined acquisition squad, supporting a backlog of campaigns and experiments to increase and expand merchant acquisition programs in the US and other major markets. The team focuses on data driven, experimentation to identify the tactics that differentially accelerate growth towards hitting the squad’s key metrics. IF you are data-driven, solutions focused and love a challenge this could be the right role in expanding your marketing career!

Job Description:

· Acquisition Strategy: Responsible for developing and managing the execution of omni channel campaigns for Merchant Acquisition efforts including Lead Generation and Warming - Proactive marketing (digital/email/direct mail) to create qualified leads to feed nurture streams and opportunities for Sales in support of new Merchant acquisition.  SEM, Programmatic, Paid Social, and Affiliates are just some of channels used within the team.

· Marketing Integration: Partner with ABM/ SMB /B2B Marketing teams to define lead flows and content requirements to support initiatives of various sizes – always on programs, new experiments, corporate priorities, and more.

· Performance Management: Sets priorities for agency partners. Set and deliver against performance targets and budgets by channel, allocating budget using forecast models such as diminished returns to optimize efforts to certain ROI targets. Reports on program performance, kpi’s and recommended changes to investment decisions ​

· Program Innovation: Partners with Growth Analytic and Database team squad members to uncover user insights, create the experimentation roadmap with squad members and execute a rigorous A/B testing agenda to enhance campaign effectiveness for warming and ​

·Growth Discipline: Leads & embodies agile ways of working and continuous improvements to the effectiveness of ceremonies. Works with Scrum Master to continually optimize ways of working.  ​

Subsidiary:

PayPal

Travel Percent:

0

Primary Location:

Remote New York, New York, United States of America

Additional Locations:

San Francisco-Xoom, San Jose

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day.  We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect.  Our employees challenge the status quo, ask questions, and find solutions.  We want to break down barriers to financial empowerment.  Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].