Manager, Multi-Cultural Marketing - AfAm

What You Need To Know

Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer's Wine & Spirits is North America's preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success. We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity.

As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

At Southern Glazer's, you'll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard. If you're looking to fill your glass with opportunity, come join our FAMILY.

Overview

The Multicultural Marketing Manager develops positive working relationships with local & regional multicultural consumers, community organizations, on & off-premise trade and key suppliers across multiple markets within an assigned territory. This role will also support the local sales organization with volume driving marketing programs targeting Hispanic, African American, Asian and LGBT (Lesbian, Gay, Bisexual, and Transgender) consumer groups.

Primary Responsibilities

• Manage and execute local marketing programs and brand funded investments within the assigned territory
• Responsible for maintaining the multicultural on-premise and off-premise account universe for all key consumer demographic groups and generate program specific account selection, as needed
• Present multicultural programs to sales leadership and local sales teams and provide consultations on internal communication and account execution
• Support local sales reps in targeted multicultural accounts including, but not limited to, assisting with new product and menu placements, identifying new opportunities, building relationships with key decision makers, and visiting accounts during evenings and key consumer periods
• Work with local sales reps to present programs at the account level including staff training
• Responsible for identifying and evaluating new multicultural account opportunities
• Responsible for developing relationships with local multicultural community organizations
• Manage local marketing dollars; accountable for negotiating valuable ad hoc opportunities and ensuring accuracy with all vendor invoice submissions
• Manage POS inventories

Additional Primary Responsibilities

• Provide account and date detail requests for managed bar nights and retail samplings
• Provide pre-program overviews and post-program summaries on local program execution
• Prepare, contribute and present at the quarterly general sales meetings
• Attend weekly sales meetings and provides multicultural programming updates
• Activate incentive and volume-driving programs as requested by sales leadership
• Work closely with Trade Development and Portfolio Development teams to consult on local multicultural POS and other direct selling tools
• Work with portfolio marketing teams when working with local media to leverage any media added-value opportunities
• Maintain line of sight to company measurement tools (i.e., sales goals)
• Support sales counterparts to achieve volume and National Execution Calendar
• Perform other job-related duties as assigned

Minimum Qualifications

• Bachelor's degree and five years of experience or equivalent education and related experience
• Proven sales and service industry experience
• Proven track record of delivering success, including on-premise and off-premise experience
• Experience with communicating and leading with a multicultural workforce and customer base
• Knowledge of a wide variety of sales tools and how to use new/emerging technologies for sales purposes
• Ability to travel overnight within the region, approximately 50%
• Strong organizational, time management, planning, prioritization and follow up skills to manage multiple assigned projects simultaneously
• Fully bilingual in Spanish (speak and write)
• Strong communication skills - written, verbal, persuasion, motivation, facilitation of strong working relationships
• Knowledge of other MS Office Suite and software applications related to job functions

Physical Demands

• Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine
• Physical demands with activity or condition may include occasional to the rare amount of time include walking, bending, reaching, standing, and stooping
• May require occasional lifting/lowering, pushing, carrying, or pulling up to 15lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.