Manager Multicultural Marketing Strategy Hispanic Segment

Manager, Multicultural Marketing Strategy - Hispanic Segment
Are you equal parts strategic and creative? An ambitious person who enjoys leading programs, influencing, and creating 360-degree marketing campaigns and bringing them to life through a well-thought-out execution strategy?
Then, you may be the ideal candidate for the Manager, Multicultural Marketing Strategy position.
In this role, you will have the opportunity to make meaningful customer connections, influence their relationship with Cox, and act in their best interest to ensure continuous implementation of value propositions to address their pain-points.
Role Summary:
The Manager, Multicultural Marketing Strategy will lead strategic campaigns and develop programs to engage the Hispanic Segment in a meaningful manner.
The ideal candidate will focus on these 4 main strategic pillars:
Engage the Hispanic segment in a culturally relevant way to improve brand affinity and loyalty. Acquire new customers by influencing marketing messages and all traditional and non-traditional tactics including grassroots efforts to ensure we are addressing their broadband pain-points via our differentiated value prop. Influence our retention programs to delight the segment and mitigate churn. Identify opportunities to enhance the customer journey/experience throughout the segment's life cycle.
What You Will Do:

• A key part of this role is to acquire new customers by leading/supporting the development of differentiated value prop to meet the needs of the segment, position Cox's products and services and increase market share.
• Partner with the Acquisition Strategy and Digital Marketing teams to develop Creative Assignment Briefs to ensure intentional representation of the segment and their unique needs in marketing messages and campaigns. Participate in Go-To-Market planning and strategic brief writing, lead all media/messaging tactics and assist in the management of the non-customer and current-customer Targeted Strategy Document (TSD) which provides the Implementation teams with direction on media placement, message weighting and prioritizations.

• Intentional representation of all customers is at the heart of what we do on the Multicultural Marketing and Strategy team. As Manager for the Hispanic Segment, the successful candidate will serve as the subject matter expert for the segment and will provide insights on how to properly engage and celebrate them through year-round Cultural Heritage Moments, and work closely with internal partners such the Employee Resource Groups, ID &E Team, Editorial Team, Content, Creative, Media and Retail, etc. to engage customers in an intentional and relevant way.

• Lead monthly calibration sessions with the Call Centers and Customer Service Teams to capture best practices and address challenges.

• Support and influence Digital Equity programs including targeted Affordability campaigns and grassroots efforts.
• In pursuit of our commitment to narrow the digital divide, the successful candidate will be required to lead/support/partner with internal stakeholders such as the Public and Government Affairs Team, the Product and Sales Teams, plus other external stakeholders, on relevant grassroots tactics to educate, engage and position Cox's digital equity programs to eligible customers.

• The successful candidate will work closely with the Retention Marketing and Strategy team to influence the development of relevant programs to delight current customers and mitigate churn.
• Effective onboarding of customers is of utmost importance to Cox and the successful candidate will work with the Onboarding Team to identify communication gaps and opportunities and influence the development of relevant communications to welcome customers and set them up for an unparalleled experience with Cox.

• This individual will work closely with the Reporting and Analytics team to capture business results and interpret data to influence marketing and business decisions.

• The successful candidate will partner closely with the COE, Technology and Sales Operations Teams to identify opportunities, improve upon existing processes, transcreate, develop versions and launch new tools, programs, and training to improve the experiences of all customers, especially the Hispanic segment.
• Identify gaps/opportunities and work with stakeholders to provide holistic and seamless end-to-end customer purchasing experience.

Other responsibilities as determined necessary.
This role reports to the Director, Segment & Multicultural Marketing Strategy.
What's In It for You?
You do splendid work for us, so It's only fair we offer you incentives that inspire you to live your best life. You'll be rewarded with highly competitive pay , plus other compensation perks you've come to expect (e.g., 401k + company match, comprehensive medical benefits, etc.) and others you may not know (e.g., flexible time off policy, tuition reimbursement for academic pursuits, adoption assistance, pet insurance and more...)

• We value our people. That means you'll work within a culture and with a team that values your leadership, your experience, your contributions, and you - yes, you - as a person. We believe recognition is important, and Cox Communications strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.
• We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You'll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more. Bottom line, we take care of our employees.
• Want to join us? Here is who we are looking for...

Qualifications:
Minimum

• Bachelor's degree in a related discipline and 6 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field.
• Hispanic segment marketing experience/work in the top multicultural segment opportunities within Cox footprint
• Strategic marketing, project management and direct marketing experience
• Experience in developing strategic marketing programs, leading, and executing 360-degree marketing campaigns and GTM programs.
• Requires strong knowledge of applications such Microsoft Word, Excel, PowerPoint, Teams, and SharePoint
• Excellent Strategic, analytical, and decision-making skills
• Self-starter with ability to proactively prioritize work.
• Interpersonal leadership and collaborative skills to work effectively with cross-functional/highly matrixed teams.

Preferred

• Bilingual - English and Spanish highly preferred
• MBA degree in related discipline strongly desired (Marketing, Communications, etc.)
• Experience in telecommunications industry desired

#LI-127
USD 84,600.00 - 127,000.00 per year
About Cox Communications
Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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