Manager of Customer Development, Amazon

• Drives/participates in the development of marketing initiatives, consumer research activities and advertising, from national brand campaigns to more targeted Amazon activations
• Works cross-functionally with multiple teams to ensure plans are executed with business strategy and consumer insights in mind
• Works with analytic partners to identify KPI's and determine the extent to which media performance delivers on marketing objectives and strategies
• Coordinates marketing communications plans with internal teams to maximize sales and ROI for Hanesbrands' Amazon business.
• Ensures brand consistency on Amazon aligns with other consumer touchpoints
• Adheres to budgets and assists Digital Marketing team with annual planning and monthly budget reporting
• Proactively keep abreast of industry trends and new technology, sharing knowledge with colleagues
• Contributes to annual marketing planning, quarterly review presentations and sales meetings as directed.
• Serves as central point of contact for marketing on Amazon for Amazon team, business units, brand teams, as well as digital marketing and media teams.

Overview

HanesBrands Inc. is a global company with more than 59,000 associates in 33 countries, all working together to create the world's best apparel to include iconic brands such as Champion, Hanes, Bali, Bonds, and many more. We offer enormous opportunities for creative thinkers, for people with a passion for consumers, and for people who think like business owners. We're building a truly inclusive culture, where people of different backgrounds, races, cultures and experiences come together to make us stronger. We are a sustainable company committed to making a positive difference in our communities around the world.

The Manager of Customer Development - Amazon is a key member of the Amazon team that will represent all HBI US brands, including Hanes, Champion, Maidenform, Bali and Playtex. The role is multi-faceted, and with the Amazon account experiencing dynamic growth, an individual with an entrepreneurial spirit, creative eye, and digital marketing background will thrive in this position.

Responsibilities include supporting brand marketing and business unit leadership in the development and deployment of marketing plans, media strategy, content creation, and brand initiatives to drove profit growth and long-term brand equity on Amazon. The Manager of Customer Development - Amazon is responsible and accountable for working with business units, Amazon, creative teams as well as digital merchandising/media and agency partners.

With the rapid shift to online purchasing, this position requires broad expertise in the customer purchase journey, including digital marketing, social media, content creation as well as understanding of media metrics. The marketing manager is accountable for the identification and implementation of digital marketing best practices across Amazon to create growth and to position HBI intimates as best in class versus our competition.

Qualifications

• Bachelor's degree required; Master's preferred
• 6+ yrs. work-related experience preferred.
• Excellent oral and written communication skills, strong analytical skills and organizational skills.
• Requires excellent interpersonal skills, experience in successfully dealing with professional colleagues in a fast-paced environment.
• Keen attention to detail is a must.
• Computer skills, including a high-level proficiency in the digital space, Excel, Word and Power Point is mandatory.
• Ability to gain proficiency in new digital techniques is mandatory.
• Previous experience in brand marketing, analytics, project management, media, ecommerce or sales is highly preferred.
• Must subscribe to and exhibit highest standards of business ethics.

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

EOE/AA: Minorities/Females/Veterans/Disabled.

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:

Telephone: 877.999.5553

Email: [email protected]

Benefits we offer

*Benefits vary by country

HanesBrands Inc now offers a benefit allowing associates to get paid for their hours at any time without having to wait until payday.

• Health & Wellness
  Benefits
• 401(k) & Employee
  Stock Purchase Plan
• Paid Vacation, Holidays
  & Paid Parental Leave
• Hybrid Work Schedule
• Associate Discount
• Professional
  Development Programs
• Community Outreach &
  Volunteering Opportunities
• Tuition Assistance &
  On The Job Training
• And More