Manager of Marketing Operations

Job Summary:

As a Marketing Manager, you will participate in the critical thinking necessary to define, develop and deliver the marketing plan and associated marketing activities, including solution level messaging to increase market awareness, strengthen value propositions, and solution differentiation; influencing Veradigm’s market presence and success.

What you will contribute:

• Develops, maintains, and executes against marketing plan
• Develops a thorough understanding of the market, including market segmentation
• Defines and strengthens product positioning, messaging, and value propositions
• Understands competitive offerings and develops positioning to win against competitors
• Interacts regularly with customer-facing teams to better understand customers’ needs, wants and pain points
• Collaborates with solution leads to understand development roadmap including issues and enhancements to update and optimize the Veradigm marketing plan
• Ensures marketing best practices are being met, and proactively provides ideas for how to optimize campaigns
• Understands, measures, and reports on the KPIs that demonstrate marketing effectiveness

The ideal candidate will have:

• Bachelor's Degree or equivalent Business experience (Required)
• 2-5 years relevant work experience (Preferred)
• Prior technology experience (Preferred)
• Prior healthcare experience (Preferred)

Other Knowledge, Skills and Abilities

• Excellent written and verbal communication skills
• Ability to think critically and ask questions
• Thorough understanding of the healthcare landscape
• Self-motivated, understanding, and adaptable
• Ability to think strategically and develop product positioning, value propositions, and messaging with marketing functional leads as needed
• Ability to perform research and present summaries
• Adept at interpreting solution features and translate into benefits for each target audience
• Passionate about customer experience
• Analytical and data-driven approach to understanding customer insights
• Strong project management skills to manage multiple initiatives and deliver on time and within budget
• Be a team player – “we” versus “I”
• Communicate learnings; share wins and challenges
• Skilled at investigating situations or issues to get relevant information; adept at asking questions and then listening to successfully obtain quality information

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