The Paid Media Manager will develop execute and optimize digital campaigns across various paid channels managing budget and performance to drive customer acquisition and ROI while collaborating with multiple teams to align on business objectives and campaign strategies.

About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 200000 businesses worldwide - including Brex Rippling Navan Qantas SHEIN and many more - with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale.
Proudly founded in Melbourne we have a team of over 2000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career join us.
Attributes We Value
We hire successful builders with founder-like energy who want real impact accelerated learning and true ownership. You bring strong role-related expertise and sharp thinking and you're motivated by our mission and operating principles. You move fast with good judgment dig deep with curiosity and make decisions from first principles balancing speed and rigor.
You're humble and collaborative; turn zero-to-one ideas into real products and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here you'll tackle complex high-visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you let's build what's next.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions attract new customers and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
We're seeking a data-driven and creative Paid Media Manager to plan execute and optimize digital campaigns across global paid channels. You'll own the performance strategy and day-to-day management of paid search paid social and display campaigns that drive acquisition pipeline growth and ROI.
In this role you'll blend analytical rigor with hands-on execution - partnering closely with Growth Strategy Product Marketing Creative and Analytics to translate business objectives into efficient scalable campaigns. You'll be instrumental in building the frameworks insights and best practices that power our global demand generation engine.
This role is based in San Francisco.
Responsibilities:

• Develop and execute multi-channel paid media strategies (SEM paid social programmatic/display YouTube retargeting) aligned with funnel goals and business priorities.
• Own budget planning forecasting and pacing to meet CAC ROAS and pipeline targets.
• Build and manage paid campaigns end-to-end: keyword/audience selection ad copy creative testing and bid strategy.
• Continuously optimize for performance leveraging testing frameworks (A/B multivariate holdout experiments) to improve CTR CVR and CPL.
• Monitor and report on campaign performance daily and weekly identifying trends and actionable insights.
• Ensure proper tracking and attribution (UTMs pixels offline conversions Salesforce/Marketo sync).
• Manage and QA all campaign builds following standardized naming conventions and governance frameworks.
• Partner with Creative and Content to develop ad variations tailored to audience segments and funnel stages.
• Collaborate with Analytics and RevOps to ensure visibility into lead quality pipeline contribution and ROI.
• Work with Product Marketing to align messaging audience strategy and campaign sequencing.
• Maintain a structured testing roadmap across channels for creative audience and bidding experiments.
• Surface insights on platform algorithm changes auction dynamics and audience performance trends.
• Share performance learnings across regions to scale best practices globally.

Who you are
We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have but are not mandatory.
Minimum qualifications:

• 5+ years of experience managing paid media programs in B2B SaaS fintech or e-commerce environments.
• Deep hands-on expertise in Google Ads LinkedIn Ads and Meta Ads; experience with YouTube Reddit Quora and programmatic is a plus.
• Proven success optimizing campaigns for pipeline ROI and LTV:CAC efficiency.
• Strong analytical skills; comfortable using Excel/Sheets Looker Tableau or GA4 to analyze campaign data.
• Experience with marketing automation and CRM systems (Marketo HubSpot Salesforce).
• Exceptional project management and attention to detail - able to run multiple campaigns simultaneously.
• Excellent communicator who can translate performance data into actionable business insights.
• Bachelor's degree in Marketing Business Statistics Computer Science or a related field.

Preferred qualifications:

• Experience working in global or multi-regional organizations.
• Familiarity with MMPs MMMs and incrementality frameworks.
• Experience working with creative automation or collaboration tools (Smartly Figma Asana).
• Comfort with SQL or data querying for advanced performance analysis (nice-to-have).

Applicant Safety Policy: Fraud and Third-Party Recruiters
To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We don't regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.
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