Job Description
โโAbout the Role:
This is an incredible opportunity to play a high-impact role in the growth of Hims & Hers. You will be responsible for the creation optimization and growth of world-class paid search campaigns. Not only will you own highly performant SEM campaigns but you will also help innovate and evolve the Hims & Hers search marketing practice. Reporting to the Associate Director Paid Search youโll work closely with key stakeholders to drive growth for one of Hims & Hers' largest categories as a Subject Matter Expert.
You Will:
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Manage optimize and grow campaigns across paid search ads and Performance Max
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Systematically test new keywords ad copy assets campaign types bidding strategies and landing pages
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Analyze performance media data to uncover meaningful actionable insights
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Proactively identify paid search opportunities or challenges and find innovative solutions
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Collaborate with a range of teams including Analytics Product Marketing Optimization and more
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Accurately forecast campaign budgets conversions and CPAs
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Ensure there is accurate media tracking measurement and reporting
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Manage and optimize processes that increase operational effectiveness
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Present to key stakeholders across various levels and departments
You Have:
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5+ years of hands-on experience in direct-response paid search marketing preferably in highly competitive consumer-oriented verticals.
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Exceptional track record of driving measurable revenue and customer acquisition growth through SEM
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Proven success consistently driving performance with multi-million dollar monthly budgets
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Extraordinary quantitative analysis skills an affinity for numbers and the ability to process complex calculations quickly and accurately
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Experience executing complex cross-functional marketing projects
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Deep understanding of media measurement methodologies and technology
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Excellent written communication and presentation skills able to communicate across a range of audiences
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Strong ability to work in a highly collaborative environment and participate in a team-based planning process
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Experience with bid management platforms such as Marin SA360 or Skai
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Bachelorโs Degree in Business Marketing Communications or related field or equivalent work experience
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An in-depth understanding of the healthcare wellness or CPG industry is a plus
Our Benefits (there are more but here are some highlights):
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Competitive salary & equity compensation for full-time roles
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Unlimited PTO company holidays and quarterly mental health days
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Comprehensive health benefits including medical dental & vision and parental leave
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Employee Stock Purchase Program (ESPP)
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Employee discounts on hims & hers & Apostrophe online products
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401k benefits with employer matching contribution
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Offsite team retreats
#LI-Remote
Date Posted
05/06/2024
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