Manager - Paid Search Analytics

You Lead the Way. We've Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join #TeamAmex and let's lead the way together.

Functional Description:

The New Member Acquisition team is a fast-paced organization and a significant driver of new Consumer Card Members into the American Express franchise. The team is dedicated to delivering best-in-class digital marketing and card acquisition experiences with the goal of growing new accounts and spend acquired. The Digital Demand Generation Team is dedicated to delivering best in class digital marketing and card shopping experiences through distribution partnerships and offsite marketing channels. Precision Marketing Analytics team within this organization creates central, scalable marketing solutions and analytical capabilities to accelerate growth in many core business areas including Digital Acquisitions.

This role will be responsible for developing analytical insights for the Paid Search channel that will help to drive efficient prospect acquisition at scale. This is a great opportunity for candidates who want to lead channel analytics for Paid Search with an emphasis on personalization tactics. It provides a chance to be at the forefront of data-driven precision marketing techniques in a highly collaborative environment that partners across Marketing, Capabilities, Technologies and vendors/partners to drive results.

Responsibilities:

• Leveraging digital data to strategize for best-in-class customer experiences and maximum value from acquisitions.
• Collaborating with internal partners to create a channel test-and-learn agenda, optimize the program, and develop the performance narrative for the channel.
• Monitoring investments in the form of partner bounty costs, and finding creative ways to optimize investments/drive efficiencies
• Analyzing performance of current initiatives and present findings and solutions
• Working in close collaboration with decision sciences teams to identify and evaluate new data sources
• Provide data driven recommendations and insights to optimize Marketing Strategies and offers
• Publish periodic performance MIS and deep dive into changes in trends.

Minimum Qualifications:

• This role requires a passion for digital marketing and analytics, with a focus on constantly evolving personalization landscape. Additionally, candidates must have excellent inter-personal and communication skills and proven experience working with cross-functional teams
• An understanding of digital data, analytics/data science, and profitability (Card-economics)
• Graduates / Post Graduates in Statistics/Mathematics/Economics/ Engineering with relevant experience of 2+ years in analytics
• Strong ability to drive results; self-starter.
• Prior programming experience in SAS/Hive. Hands-on experience with digital data and web analytics is a plus.

Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the "EEO is the Law" poster and supplement and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.