Manager, Patient Marketing

How will your role help us transform hope into reality?

Are you passionate about creating unforgettable experiences that can change lives? Do you thrive on engaging with communities and making a real impact? Blueprint Medicines is seeking a dynamic and innovative Patient Marketing Manager with a deep expertise in Experiential marketing to join our marketing team. In this pivotal role, you will be at the forefront of creating word-of-mouth awareness of systemic mastocytosis (SM) and available treatment options, including AYVAKIT. You will develop and execute engaging and interactive experiences that engage patients and customers, leveraging both live and social sharing platforms to extend the impact of these experiences. Additionally, you will play a key role in our Live Patient Program, fostering direct interactions and support within the patient community. 

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This position offers a unique opportunity to continue building and creating a market for patients who are currently underdiagnosed, ultimately improving their quality of life. As this role is relatively new within Blueprint Medicines and the industry, you will have the chance to shape and define the experiential patient marketing landscape, bringing innovative ideas to life and setting new standards for patient engagement. This position reports to the Sr. Director, Direct to Patient Team Lead.

What will you do?

• Develop and implement experiential marketing strategies to create word-of-mouth awareness of SM and treatment options, including AYVAKIT.
• Design and execute immersive experiences that foster meaningful interactions with patients and customers.
• Utilize social media and digital platforms to enhance live experiences and extend the life of experiential marketing efforts, including the Live Patient Program.
• Optimize recruitment efforts for patient programs as whole.
• Work collaboratively across various departments and above brand to increase broad awareness of indolent systemic mastocytosis (ISM), despite its rarity.
• Drive initiatives that broaden the understanding of ISM, influence patient behavior, and strengthen connections within the patient community.
• Assist in the planning and execution of patient programming events, both centralized at the headquarters and field-led programs. Including working with field teams to optimize recruitment for Live Patient Programs, ensuring robust participation and engagement.
• Ensure these experiences are impactful and align with the overall marketing strategy.
• Collaborate with legal, regulatory, and compliance stakeholders to ensure compliant development and execution of educational programming.

What minimum qualifications do we require?

• Bachelor’s degree in Marketing, Communications, Business, or a related field. Advanced degree preferred
• 3-5 years of experience in experiential marketing, patient engagement, or related roles within the biopharmaceutical, healthcare, or other highly regulated industries such as insurance or financial services
• Proven track record of developing and executing successful experiential marketing campaigns
• Experience working with rare diseases and patient communities is a plus
• Required travel: 30-40% of the time

What additional qualifications will make you a stronger candidate?

• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication and interpersonal skills.
• Proficiency in leveraging social media and digital platforms for marketing purposes.
• Ability to work with cross-functional teams in the development and delivery of brand strategic imperatives.
• Creative thinker with a passion for patient engagement.
• Strong organizational skills and attention to detail.
• Ability to adapt to a fast-paced and dynamic work environment.
• Motivated by patient focus, urgency and personal commitment to high performance, results and compliance. Possesses high integrity and exceptional work ethic
• Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism

Why Blueprint?

At Blueprint Medicines, we achieve impactful results because of our global crew of compassionate innovators – the Blue Crew. Through authentic relationships and our collective entrepreneurial spirit and action, we are each empowered to take ownership and execute with strategic prioritization. We put trust in our people to break through norms and conventions using their individual strengths and insights, which drives our success.

This is the place where the extraordinary becomes reality, and you could be part of it.

Patients are waiting. Are you ready to make the leap?

Equity, Diversity, Inclusion and Affirmative Action

At Blueprint Medicines, we foster a culture of equity, diversity and inclusion.  A proud Equal Employment Opportunity and Affirmative Action employer, we consider all qualified applicants without regard to race, color, sex, gender identity or expression, sexual orientation, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, or any other characteristic protected under applicable law.  We are also an E-Verify Employer.  We will make reasonable accommodations, absent undue hardship, for qualified individuals with known disabilities. If you are an individual with a disability in need of an accommodation with the application or recruiting process, please reach out to [email protected]. 

For more information, please see our EEO-AA Policy Statement, the EEO Know Your Rights Poster, as well as our Pay Transparency Statement. 

Blueprint Medicines is a global, fully integrated biopharmaceutical company that invents life-changing medicines. We seek to alleviate human suffering by solving important medical problems in two core focus areas: allergy/inflammation and oncology/hematology. Our approach begins by targeting the root causes of disease, using deep scientific knowledge in our core focus areas and drug discovery expertise across multiple therapeutic modalities. We have a proven track record of success with two approved medicines, including bringing our medicine to patients with systemic mastocytosis (SM) in the U.S. and Europe. Leveraging our established research, development, and commercial capability and infrastructure, we now aim to significantly scale our impact by advancing a broad pipeline of programs ranging from early science to advanced clinical trials in mast cell diseases including SM and chronic urticaria, breast cancer and other solid tumors.

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