Manager, Performance Marketing

The Manager, Performance Marketing is responsible for executing marketing campaigns through both inbound and outbound owned channels across the Inspire Brands portfolio. This individual will share P&L responsibility for delivering incremental sales, visits, and customer LTV through all available owned channels. He/she will manage the flighting and execution of marketing campaigns and function as the integration point for the Brands to schedule and deploy personalized marketing programs within these channels. Working closely with the individual brands, Digital, CRM, IT, Analytics and Loyalty teams, this individual will assemble target audience, creative assets, and appropriate offer(s) to drive acquisition, engagement, and retention objectives for the Brands.

RESPONSIBILITIES

• Develop and manage owned campaigns that will leverage consumer data in order to increase brand loyalty and purchase frequency
• Align owned channel marketing campaigns against Brand calendars for all owned channels - email, SMS, Push, and within inbound digital channels (Web & APP), through the administration of segmentation strategies and owned channel offers and communications
• Expand data-driven content and personalization to ensure a connected customer journey
• Partner with CRM & IT teams to identify and implement operational opportunities and efficiencies to drive the Inspire Brands portfolio forward
• Deliver commercial metrics in incremental sales, traffic, and file health
• Analyze campaign performance and offers to determine success and translate analytics into insights that inform future test and learn strategies
• Partner with Brand, Digital, CRM, IT and Analytics teams to understand, share, and incorporate campaign insights into future strategy and execution
• Develop and drive efficient execution processes and measuring results to ensure business and brand goals are met
• Develop and maintain best practices for each channel which can be ported throughout the Inspire Brands portfolio
• Develop and maintain deep understanding of the customer across the Inspire Brands portfolio in order to better personalize communication and experiences
• Grow the base of marketable customers within owned channels through customer retention, frequency and life-time value through the successful creation and execution of CRM strategies and tactics

EDUCATION & EXPERIENCE QUALIFICATIONS:

• 4 Year Degree Required
• 3+ years of experience managing owned channel marketing in hospitality, retail, or Agency/consulting environments
• 5+ years marketing experience

REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES:

• Ability to balance multiple priorities and meet project deadlines
• Excellent oral and written communication skills
• Detail-oriented and performance-focused
• Ability to influence others
• Ability to solve problems both independently and as part of a team through a structured approach
• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
• Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
• Self-starter personality who can operate with minimal supervision
• Availability to travel up to 25%

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.

We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.