Manager, Performance Media Analytics

OVERVIEW

Soko Glam is seeking a highly analytical and results-driven temporary Growth Marketing Manager to lead the performance marketing for campaigns. This is an independent contractor role is for approximately 3 months. The role is responsible for overseeing performance, optimization strategy, and overall analysis of all paid media tactics with a close eye on driving optimal performance and maximizing the efficiency of our media spend. The ideal candidate can create and execute a set of successful channel strategies, develop well-structured tests, roll out successful campaigns, and optimize performance over time against key KPIs. This candidate will be able to partner with a variety of cross-functional teams with ease and will be able to manage within a budget.

RESPONSIBILITIES

• Drive sokoglam.com revenue, scale consistent, and meet a variety of key KPI’s such as sales, traffic, conversion, CAC and ROAS
• Strategically lead measurement of all marketing channels and oversee existing, and development of new, online channel activity including SEM, SEO, email, paid social, affiliate and display
• Help develop channel strategy across new product launches and evergreen campaigns achieving revenue goals
• Develop audience targeting and creative ad strategies to effectively engage target audiences 
• Own weekly performance processes and tasks such as dashboard and lead discussions pertaining to performance against KPI metrics on an ongoing basis, continuously assessing results and making adjustments to campaigns/future plans based on performance to optimize and gain marketing efficiency
• Inform strategy and tactical briefs and plans to ensure alignment to KPI framework and use of key learnings and recommendations 
• Contribute test ideas, execute test strategies, analyze test data and document results
• Produce clear, concise and actionable reports for both media experts as well as leadership
• Analyze and make recommendations on website traffic, ensure the team fully understands consumer path to purchase and optimize while educating internal teams on best performing/worst performing content and pages to improve overall site experience
• Provide clear briefs rooted in historical learnings, current trends, and/or clear testing goals and KPI’s
• Exhibits a strong eye on the market for emerging channels and trendsDaily, weekly and monthly analysis of key performance metrics to identify opportunities for growth and efficiency for media channels
•  Present results and recommendations in a clear and compelling manner to key stakeholders; collaborate and iterate based on feedback from cross-functional internal and external stakeholders

QUALIFICATIONS 

• Bachelor’s degree in marketing or related field
• 5+ years of progress responsibilities including experience in online marketing across multiple channels, and/or growth team
• Beauty industry experience preferred

• You will be comfortable working with complex challenges, ambiguity, appreciate white space and autonomy, and understand the value of a rapid test and learn approach
• You will be savvy about how to leverage large data sets to create sophisticated advertising programs
• Experience across digital marketing channels including affiliate marketing with an emphasis on social media advertising and google search.
• Deep analytical abilities, especially with respect to experimental design and analysis
• Strong communication and organizational skills, with impeccable attention to detail

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Soko Glam not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.