Manager, Retention Marketing

We are looking to hire a Retention Lifecycle Marketing Manager to support the engagement and re-engagement of hired clinicians and facilities through the development of impactful marketing campaigns that deliver against key goals. Reporting to our Director of Lifecycle Marketing, the Retention Lifecycle Marketing Manager will continue to drive business growth by instrumenting strategies that are based on both qualitative and quantitative data in order to deliver the right message, to the right person, at the right time.

You will…

• Manage the retention & win-back lifecycle/CRM strategy, leveraging email, push, SMS, and in-app channels to engage and increase LTV 
• Manage and support value add opportunities including (but not limited to) the Loyalty and Referral programs
• Build customer journeys that deepen relationships by leveraging segmentation, content personalization, and channel recommendations
• Develop and execute an A/B testing roadmap with a focus on increasing engagement and preventing churn
• Leverage analytics, market research and consumer insights to inform planning, audience segmentation, and campaign execution
• Interpret analytics results, assess outreach effectiveness, and adapt campaigns to report out on key findings and hit set KPIs
• Partner with cross functional teams including market health, clinician experience, sales, marketing, customer support and product teams to to create feedback loops and deliver the best clinician experience across touchpoints
• Build and manage reports and dashboards to socialize key insights and takeaways across the business
• Manage and mentor one direct report

You have…

• Prior experience in Consumer/CRM Marketing, lifecycle engagement, email marketing
• Hands-on executional experience in building marketing campaigns using tools like Iterable or Braze
• Experience developing omni-channel nurture campaigns including email, SMS, in-app, and push messaging
• A test and learn mindset with the drive to both think and do
• Highly developed creative and written communication skills, with the ability to self-edit
• The ability to influence cross functional partners in order to gain buy-in and support for your vision and roadmap
• A clinician first mindset, coupled with the drive to create a personalized and seamless experience regardless of the channel
• A passion for data to inform, test, and prioritize campaigns and focus

You’ll get…

• 100% employer-paid premiums for your (and your family's) Health, Dental, Vision, Short Term Disability, Long Term Disability, Life and AD&D insurance
• Health Savings Account with contributions from connectRN of up to $2,000 annually
• Free gym and parking on-site
• Flexible time off policy
• 401k with match