Manager, Sales Marketing

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Job Summary

We’re looking for a dynamic and progressive marketing leader to develop our go-to-market narratives and resources, maximizing our advertising sales revenue. This individual is a player coach, both individually creating and overseeing the team’s efforts surrounding our one-to-many sales narratives and positioning across different lines of business, with a heightened focus on our enterprise business (Large Agency Sales, Emerging Verticals, Advanced Solutions, Strategic Growth, and more) by partnering with Sales, Sales Development and other internal stakeholders. A key area of focus would include industry, economy and competitive research to enhance storytelling for key value propositions. This individual would develop and oversee narratives and resources around data capabilities, audience strategy, TV and streaming (OTT, CTV, FAST, Xumo), Audience Addressable, competitive intelligence, and advanced measurement and reporting. Day-to-day would require collaboration with partner departments like Product Marketing, Research, and Brand for their insights, to individually craft and lead team members in the development of assets like presentations, videos, one-sheets, emails, and more for the Sales and Sales Development teams. This individual would own content launch strategy and deployment, in partnership with the Communications team. Implements content and narrative ideation, strategies, and will provide strong leadership within our group’s area of influence.

Job Description

Core Responsibilities

• Designs, develops and deploys sales marketing programs/resources across the organization, aligning prioritization with enterprise sales development leaders and partner departments.

• Drives results by individually developing and overseeing team members’ development of sales materials (narratives, go-to-market positioning, collateral, decks) to secure new and incremental business across enterprise sales teams, identified industry verticals and customer segmentation.

• Introduces new sales marketing narratives to the Sales team, partners with learning, communications, and deployment teams on learning objectives and effective introduction of all resources to the organization.

• Researches, develops and recommends sales positioning strategies for key stakeholders by utilizing industry, economic and competitive insights and trends, to meet the customer landscape across our enterprise teams.

• Solicits feedback, monitors, and refines sales marketing narratives, and works with partner groups across Product Marketing, Product Management, Insights and Brand to provide recommendations and solutions to narratives, to drive client engagement and business.

• Oversees team’s creation of TV and streaming narratives, highlighting our offerings and value prop surrounding OTT, CTV, FAST, Xumo, and VOD, and how we differentiate in the marketplace.

• Develops and effectively communicates department policies, procedures and practices.

• Develops, trains and mentors sales development team members.

• Consistent exercise of independent judgment and discretion in matters of significance.

• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.