Job Description
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.
NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
WHO WE ARE LOOKING FOR
Nike is a growth company. In this role you have the outstanding opportunity to work on the intersection of connecting with millions of athletes*, driving business impact, partnering with technical teams with the focus on data. Deliver both short-term commercial impact and longer-term differentiated business value and customer experiences as part of the Global Search team.
In the Search team we are looking to improve the technology to manage Nike e-commerce Paid Search advertising and compliment the overall Nike Digital growth. Our goal is to engage with the right online users depending on their search intent and this role is a crucial part of achieving this at scale.
We are seeking an entrepreneurial player to unlock a new capabilities and innovations in the field of Paid Search, testing, feeds management, audiences and media automation. This manager will establish relationships between other channels and Paid Search, scale insights across critical initiatives and incorporate findings into the search program.
WHAT YOU WILL WORK ON
- Contribute to the Paid Search strategy and adoption of sophisticated technologies, solutions and processes.
- Manage performance metrics and business insights while sharing takeaways cross functionally.
- Test and learn agenda: Drive the synergies between every GEOs testing roadmap.
- Develop Product Solutions around the Feed technology to power value-based bidding, Shopping and O2O campaigns.
- Ensure key-signals such as New Customer Acquisition, LTV, multi-touch attribution and others are ingested for advanced decisioning.
- Work closely together with Marketing Science, Technical Product, and our digital advertising partners.
As a Paid Search manager, you will be a member of the Global Search Team. You will be leading key strategic growth initiatives and responsible for elevating the core components of our Paid Search program. Within this role you will work in partnership with Nike geo search teams, Marketing Science, Technical product teams, our Agencies and our partners in the digital advertising ecosystem (Google, Microsoft and Apple).
WHAT YOU BRING
- Bachelor's degree or combination of relevant education, experience, and training
- 4+ years in the field of Performance Marketing, Search and/or Marketing Analytics.
- Knowledge of the Digital ecosystem and digital marketing channels (Paid Search specifically).
- A basic understanding of different attribution models (MMM, MTA).
- Strong problem solving and analytical attitude combined with excellent critical thinking skills
- Strong partner management skills.
Nike requires all applicants for this position to be vaccinated for COVID-19 as a condition of hire, unless otherwise required by law. As an equal opportunity employer, Nike will make accommodations to individuals who cannot be vaccinated in accordance with applicable law.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Date Posted
09/26/2022
Views
6
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