Manager, SEM

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Manager, SEM in Canada.

This role is a strategic leadership position within a performance marketing environment, focused on driving measurable growth through paid search channels. You will own the end-to-end SEM strategy, managing campaign execution, optimization, and scaling across multiple accounts and industries. The position combines hands-on technical expertise in search platforms with strong analytical and client-facing responsibilities. You will translate business objectives into high-performing paid search strategies while ensuring efficient budget allocation and strong ROI. Working closely with cross-functional teams, you will contribute to broader marketing and revenue goals through data-driven insights and experimentation. This is an opportunity to lead impactful SEM programs while mentoring junior talent in a fast-paced, collaborative, and remote-friendly environment.

• Lead SEM strategy development and execution across platforms such as Google Ads and other search engines, ensuring alignment with client and business objectives.
• Manage campaign structure, scaling strategies, optimization efforts, and ongoing performance improvements to maximize ROI.
• Own budget management, forecasting, and performance tracking against key KPIs such as CPA, ROAS, and revenue targets.
• Translate business goals into actionable paid search strategies, ensuring clear execution plans and measurable outcomes.
• Develop and manage testing roadmaps, including bidding strategies, audience targeting, and creative experimentation.
• Analyze campaign performance data and deliver actionable insights to internal stakeholders and clients.
• Ensure accurate tracking, attribution, and data integrity across all SEM campaigns.
• Collaborate closely with strategy, analytics, and creative teams to ensure integrated campaign success.
• Mentor and support junior team members, contributing to team development and capability building.

Requirements:

• 4+ years of hands-on SEM / paid search experience, with a proven track record of managing and scaling successful campaigns.
• Strong expertise in Google Ads, including bidding strategies, optimization techniques, and campaign structuring.
• Solid analytical skills with the ability to interpret complex performance data and generate actionable insights.
• Experience managing budgets, forecasting performance, and optimizing for efficiency and ROI.
• Strong communication skills with the ability to clearly present insights and recommendations to stakeholders and clients.
• Experience working in an agency environment is required.
• Previous experience mentoring or managing team members is highly valued.
• Familiarity with CRM and marketing automation platforms is an asset.
• Proficiency with data tools such as Excel (including pivot tables and VLOOKUPs) is expected.
• Strong problem-solving mindset with attention to detail and a results-driven approach.

Benefits:

• Competitive salary in the range of CAD 75,000 – 85,000, based on experience and market benchmarks.
• Flexible remote-first work environment with EST working hours and occasional PST flexibility.
• Comprehensive health, dental, and wellness benefits.
• Paid time off, summer Fridays, and extended holiday closure during year-end.
• Paid parental leave (up to 16 weeks for birthing parents).
• Retirement savings plan with company contributions (where applicable).
• Learning and development budget to support professional growth.
• Wellness support including premium access to mindfulness and mental health tools.
• Tech support including company-provided equipment and monthly connectivity stipends.
• Collaborative culture focused on autonomy, ownership, and continuous learning.