Manager, SEO

Plexus Worldwide is a leading direct-sales company founded in Scottsdale, Arizona, where it remains a top employer and economic driver. For the past 14 years, Plexus has been focused on igniting hope, health, and happiness, through their science-backed nutritional products and skincare, as well as an exciting home-based entrepreneurial opportunity.

As a 5-time Best Places to Work winner, the company enjoys a strong organizational culture and has a deep commitment to giving back to communities in need.

Position summary: The Manager, SEO will lead a small team focused on transforming search engine optimization (SEO) into a data-driven practice. The person in this position will have deep experience in all aspect of SEO best practices, including technical, keyword research, and local. In addition, the person will bring expertise with data analysis and a vision for how data can direct SEO decision-making.

Job Duties(the following are essential accountabilities):

• Understanding business objectives and developing analytical solutions that help achieve them, along with metrics to track their progress.
• Data mining, analyzing data, and developing analytical models using best-practices-based methods and state-of-the-art tools.
• Enhancing data collection procedures to include information that is relevant for building analytic systems.
• Performing exploratory data analysis to uncover trends, insights, and opportunities.
• Defining SEO strategy with an eye for quick wins and long-term best practice methodology.
• Working with editorial and marketing teams to drive SEO in content creation and content programming.
• Advising, collaborating, and working cross-functionally with business stakeholders, designers, and dev to ensure SEO best practices are active in every project.
• Performing keyword research.
• Maintain up to date knowledge of latest trends and best practices in SEO, SEM, and PPC.
• Compile and present SEO reports on activities and outcomes.
• Commit to working together as one team, exceed service expectations by developing positive relationships and treat others with value and respect...always.
• Exhibit an honest and committed effort to delivering as promised, never compromising quality.
• Achieve individual and team goals. Meet deadlines with the resources provided and never compromise ethical standards.
• Seek opportunities for personal and professional development. Attend all company required training and actively participate in development conversations with managers.
• Contribute to the overall growth and success of Plexus by embracing the Plexus core values:
  • We are One Plexus.
  • We are accountable.
  • We get the job done right.
  • We empower others.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees in this position.

Minimum Qualifications:

• Minimum Education: Bachelor's degree in Computer Science, Engineering, or four or more years of work experience.
• Minimum Experience:
  • Five or more years of relevant work experience.
  • Experience with natural/organic search engine optimization.
  • Experience in quantifying marketing impact and SEO performance.
  • Deep experience with web analytics software, keyword research tools, and content management systems.
• Special Skills: Advanced proficiency with Google Analytics and/or Adobe Analytics. Expert proficiency with Google Search Console and Google Data Studio. Strong proficiency with SEO tools, such as SEMRush, aHrefs, Botify, Screaming Frog, etc. Expert understanding of the search engine industry and SEO best practices. Highly responsive and proactive, supportive of team and partners. Proven ability to work and interact with multiple stakeholder groups and agencies/vendors. Strong attention to detail and organizational skills. Experience using data to balance organic and paid search.

Preferred Qualifications:

• Preferred Experience: Hands-on experience running automated jobs to manipulate and store data via APIs for Google Search Console, Google Analytics, Adobe Analytics, etc. Experience in project management and working cross-functionally to accomplish business goals. Proven record of achieving SEO results on high traffic, relevant search engine keyword searches. Experience in website production process.
• Preferred Certification/ License: Google Analytics Certification

Physical Demands/Requirements: For the physical demands and working conditions please see the attached.

Benefits:

100% company paid medical, dental and vision for Employees.

401k program with a company match and immediate vesting.

Quarterly bonuses based on company profitability.

Weekly drawings for gift cards and cash.

Thank you for taking the time to apply for an opportunity with our One Plexus team! If you had any issues during the application process, please contact us directly.

[email protected]