Manager, Social Media Strategy - Hybrid

Start a Rewarding Career with Alliant
In this role, you will direct social media efforts to help engage new and existing members, the public and our employees in ways that ultimately drive forward marketing and business goals. Responsible for leading the company-wide social media strategy to drive digital strategy and member-focused approach forward. Responsible for developing, implementing, managing and monitoring the company's Social Media strategy to drive forward business goals. Oversee the day-to-day management of campaigns and ensure brand consistency on social media platforms. Lead social media efforts in creating and maintaining unique social media strategies. Create a strategy encompassing channel optimization, marketing and product implementation developing the strategy to engage internal and external audiences.
Responsibilities

• Define and monitor relevant media KPIs
• Lead the social media efforts in creating and maintaining unique social media strategies by managing and overseeing social media content
• Stay up to date on social media trends, practices, and technologies by monitoring social media profiles to determine engagement and developing social media campaign ideas
• Plan, design, implement and monitor social media marketing campaigns and measure their success
• Partner with copywriters and designers to ensure content is informative and appealing
• Monitor SEO and user engagement and suggest content optimization
• Collaborate to create, curate and manage social media content, including text, audio, visual and multimedia formats
• Lead social media reputation efforts and monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective
• Create campaigns to boost brand image, increase member engagement and drive business goals
• Track social media campaigns' key performance metrics to maximize results and report progress to management
• Promote the use of social media throughout the credit union with employees and members
• Plan, oversee and lead the work of the team to meet functional and individual operational objectives and goals

Qualifications
Education:

• Bachelors Degree - Communications, Technology, Social Media Strategy, English or Related

Years of Experience:

• 7 Years - Social media strategy, campaigns, communications, marketing or related - Minimum
• 2 Years - People Management - Minimum

In Lieu of Education:

• 12 years - Social media strategy, campaigns, communications, marketing including people management

You will benefit from:

• Competitive medical, dental, and free vision benefits
• Paid parental leave
• Competitive compensation plan
• Gym memberships discounts
• Generous PTO and banking holidays off
• Tuition reimbursement
• 401k with immediate employer match and vesting

Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws, company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives.
The responsibilities listed do not contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice.