Manager, Thought Leadership Marketing - SBS Accountant Channel

Manager, Thought Leadership Marketing - SBS Accountant Channel
Are you a dynamic client obsessed manager who is looking to influence marketing strategy and execution of key strategic business partnerships and channels? Are you a result oriented, highly collaborative business partner with a growth mindset, who has a passion for driving change and transforming business capabilities to ensure the product comes to life?
The Manager of Thought Leadership Marketing will pay a critical role in creating awareness, generating demand, and driving leads for the salesforce through Thought Leadership, Digital Marketing, and "Marketing Touchpoints."
Responsibilities

• Develop and implement the overall Thought Leadership marketing strategy in an effort to drive awareness and leads.
• Content Development & Execution. Create a content calendar, including trigger events; determine the channels and tactics to leverage, including webinars, blogs, white papers, research, infographics, P.R., and speakerships
• Distribution. Drive thought leadership marketing/sales "touchpoint" campaigns for the Accountant Channel, working in partnership with corporate PR and Sales; Create sales plays, videos and infographics to support thought leadership efforts.
• R&D Tax Credit Champion. Serve as the marketing lead for all R&D marketing efforts in the Accountant Channel to drive sales. Coordinate with R&D Tax Credit Business Team, and drive general marketing and thought leadership efforts.
• Cross-functional Collaboration. Coordinate with Sales, Service, PR/Communications, Government Relations and Product Management teams to ensure impactful results.
• Cross SBS Team Marketing Initiatives: Support the overall SBS Marketing team, working closely the team leader, with Cross Team marketing initiatives, including Executive level reporting, marketing calendar, etc.

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Qualifications

• 5-8 years related B2B Marketing experience

• Thought Leadership experience required
• Content Marketing experience
• Demonstrated ability in building and leading marketing programs
• Hands-on results driver
• Team player

The targeted base salary range for this role is listed in the compensation section below. Actual salary may be above or below this range based on factors such as location, skills, and relevant experience. In addition, this position may include additional compensation in the form of bonus, equity, or commissions.
If you are a salaried or hourly worker who works an average of 32 hours or more hours per week, we offer the following benefits:
• Medical, Dental, Vision, Life Insurance, Matched 401(k), Student Loan Repayment Program, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.
Compensations Range for U.S. Nevada Residents: $90,000 - $110,000
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