Manager, Traffic & Conversion Analytics

Job Description

Are you passionate about leveraging your analytical skills to drive business success? Join our team as we seek a dedicated individual to provide crucial support to our “Traffic and Conversion Delivery” department. In this role, you'll play a vital part in increasing traffic and conversion of Allegro (2 critical parameters of our GMV), making a tangible impact on our company's growth trajectory.

What does this role involve

• Build Traffic and Conversion Dashboards: You will build a strong reporting setup, with detailed metrics on traffic and conversion. Your reports will enable the Marketing team to take business critical decisions on how to drive traffic and conversion (and hence Allegro GMV)

• Deliver business recommendations: You will analyze complex data sets and translate analyses into data-driven business recommendations on traffic and conversion

• Build Early Warning Systems: You will act as a Control Tower for Traffic and Conversion, by building Early Warning systems, based on historical trends and other critical parameters 

• Forecasting and Budgeting: You will lead granular traffic (by traffic source) and conversion budgeting and forecasting 

• Build a team: You will be responsible for building and leading a team of high caliber data analysts

• Planning and prioritization: Create a roadmap of analytics delivery for the traffic and conversion delivery team, and continuously prioritize in case of new requirements

• Ensure high data quality: You will establish data contracts with the data team, to have good quality data in Marketing team

We are looking for people who have

• Relevant working experience - 5+ years of experience in data analytics

• Knowledge of SQL, Tableau, Google Spreadsheets/Excel, Power BI , Google Studio

• Statistics / Econometrics knowledge

• Good knowledge of Python

• Experience in working with large data volumes

• Strong communication skills in Polish and English (C1+ level)

• Capable of clearly conveying insights and results to both technical and non-technical stakeholders. 

• Ability to work seamlessly with various departments (within and outside Marketing)

• Marketing experience will be an additional advantage

What we offer

• A hybrid work model that you will agree on with your leader and the team. We have well-located offices (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms)

• A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers)

• English classes that we pay for related to the specific nature of your job

• The necessary tools for work

• Working in a team you can always count on — we have on board top-class specialists and experts to learn from

• Hackathons and an internal educational platform, MindUp (including training courses on work organization, means of communications, motivation to work and various technologies and subject-matter issues)

Why is it worth working with us

• We explore vast data about user behavior to understand their needs and pain points

• We test and analyze the implemented changes

• We use the latest tools (GCP, Python, PySpark, Data Studio, Tableau)

• Our analyzes have a real impact on the appearance and operation of the website

• A lot of autonomy in the organization of your work, we encourage continuous development and trying new things

• Work in a team you can always count on – we have on board top-class specialists and experts in their areas of expertise

• If you want to learn more, check it out for yourself