Manager, Upstream Marketing - Hybrid

Why join Stryker?

We are proud to be named one of the World's Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting stryker.com

This position is Hybrid and will be based on-site out of Leesburg, VA. This role will be a combination of on-site work, travel and work from home.

As our Manager, Upstream Marketing you will help the business to excel in translating customer needs into product specifications. You will mange a team, leverage market data for insightful portfolio decisions, and be responsible for full product lifecycle management. In addition to supporting your team, you will collaborates seamlessly with cross-functional teams to deliver innovative solutions and ensure the portfolio's success.

Who we want:
• Talent developers. Growth-oriented managers who recruit and hire top-performing talent and prioritize the development of their team members.
• Goal-oriented orchestrators. People who can effectively coordinate and focus the work of skilled employees toward an important goal, prioritizing to the right activities that lead to success.
• Managers who drive performance. People who implement process improvements and leverage the talent of their team to consistently increase performance and productivity.
• Network builders. Managers who build connections with other teams and divisions and coordinate cross-functional collaboration.

What you will do:
• Advise on the organization's major competitors
• Anticipate and understand the different types of competition that will be faced in the future
• Monitor market activity, penetration and competitive wins or losses
• Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs
• Build relationships with key opinion leaders and establish relationships with new thought leaders
• Analyze unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business.
• Translate customer input into unmet needs. Evaluate key assumptions and variables that factor into the conclusions of market research.
• Identify market trends and proactively adjusts strategy based on healthcare environment
• Raise coworkers' awareness of industry standards, practices and guidelines
• Manage others to leads the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way
• Collaborate cross-departmentally to participate in the NPDP process
• Lead the execution strategy for the defined portfolio
• Communicate long-term portfolio strategy to key stakeholders to gain organizational alignment
• Partner with R&D to anticipate future needs and the strategic assets needed to compete
• Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy
• Align customer acquisition or retention strategies to the broader portfolio strategy
• Align the portfolio segment strategy to broader business strategy
• Create and recommend a category definition based on the strategic phase of the business
• Lead others how to target customers based off total market potential and opportunity
• Continually monitor and communicate market trends to make recommendations on market opportunity and strategic focus
• Lead others to uses appropriate benchmarks and document key assumptions when developing forecasts
• Lead a team to develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy
• Manage price competition and assures alignment with overall business unit pricing goals
• Monitor effectiveness of all marketing channels and promotional campaigns
• Develop key criteria for evaluating business performance
• Participate in establishing company and industry best practices for business performance analysis

Minimum Qualifications (Required):
• Bachelor's degree required
• 8+ years of work experience required
• MBA preferred
• 5+ years medical device or marketing experience preferred
• 2+ years of people management experience preferred

About Stryker

Our benefits:

• 12 paid holidays annually
• Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
• Financial benefits include Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.

For a more detailed overview of our benefits or time off, please follow this link to learn more: US Stryker employee benefits

About Stryker
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at stryker.com.

Know someone at Stryker?
Be sure to have them submit you as a referral prior to applying for this position. Learn more about our employee referral program on our referral page

Stryker is driven to work together with our customers to make healthcare better. Employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required, depending on customer requirements, to obtain various vaccinations as an essential function of their role.