Manager, Visual Identity & Graphic Design

Position Title:

Manager, Visual Identity & Graphic Design

Location:

This position is available to Virginia residents as Richmond, Virginia hybrid/in-office applicants.

Your Role:

We are looking for a Manager of Visual Identity & Graphic Design to be the creative owner, strategist, visual storyteller and designer for our Genworth and CareScout brands. Beyond delivering compelling, on-brand ads, websites, PowerPoints, and the occasional video, this person will also build and maintain strong relationships with key internal stakeholders to minimize rework and drive consistency across our visual assets. They will be a champion for consistency and accessibility in how we show up in the world. Note: This role is an individual contributor.

The Manager of Visual Identity & Graphic Design will be part of the Integrated Communications team, supporting our internal communications, sustainability, social media and PR efforts. This person will also be a proactive partner to Genworth's SVP of External Affairs, Global Care Solutions Growth Marketing Leader, and US Life Policyholder Communications Manager in developing effective visual communications for our various stakeholders. This experienced design professional will need to be comfortable moving from the strategic to the tactical as they maintain-and advance over time-our visual identity systems and guidelines. The ideal candidate is curious, creative, innovative and deadline-oriented. They ask questions to understand, embrace change, find energy in working on multiple projects at once, and enjoy facilitating the design process with clients.

This role will report directly to the VP, Head of Integrated Communications.

What you will be doing:• Own the visual identity guidelines for our Genworth & CareScout brands, as well as evolving them strategically over time• Develop and maintain branded approaches for ads, video, social cards, and other internal and external visual assets• Partner with leadership and the web team to design assets for major thought leadership and governance initiatives, including Genworth's Sustainability report, Cost of Care, and Beyond Dollars• Partner with the web team to develop visual design elements for our web properties• Design engaging and professional external presentations • Design social cards/video assets for ongoing social media efforts supporting employment experience, thought leadership, and lead generation across multiple platforms and profiles • Contribute ideas as part of the Integrated Communications team to bring content alive for all of our audiences, with full understanding of the requirements and the focus audience• Other duties as assigned

What you bring:• 5+ years' experience as a graphic designer, including developing and implementing visual systems• 2+ years' experience managing design client relationships to understands needs, deliver timely quality work in line with expectations• Exceptional digital communications skills, including Office365 (especially Outlook, PowerPoint, SharePoint) and basic graphic design (Canva)• Experience and interest in developing brand-compliant copy for visual assets• Insatiable curiosity• Self-starter• Strong aptitude building and maintaining relationships as well as influencing others• Ability to prioritize competing priorities and quickly adapt to changing priorities • Able to manage a high-energy environment and multiple deadlines with a positive, can-do attitude • Collaborative and proactive approach to work• Deep understanding of the fundamentals of design, specifically typography and layout design• Strategic thinker and hands-on individual who can take projects from concept to implementation in a complex matrixed team environment • Experience designing in multiple platforms (e.g. Adobe suite, Microsoft Office) • Multichannel expertise across print, digital, and video • Strong communication skills, written and oral• Experienced in data visualization• Experienced in working within multi-functional teams• Ability to manage multiple stakeholders and meet deadlines

Nice to have:• Experience working with highly confidential content• UX experience a plus• Understanding of Financial Services and Insurance industries a plus-or ability to come up to speed quickly

Why work at Genworth?

• We have a real impact on the lives of the people we serve
• We work on challenging and rewarding projects
• We give back to the communities where we live
• We offer competitive benefits including:
  • Medical, Dental, Vision, Flexible Spending Account options beginning your first day
  • Generous Choice Time Off your first full year
  • 12 Paid Holidays
  • 40 hours of volunteer time off
  • 401K Account with matching contributions
  • Tuition Reimbursement and Student Loan Repayment
  • Paid Family Leave
  • Child Care Subsidy Program

About us:

Genworth Financial, Inc. (NYSE: GNW) is a Fortune 500 holding company focused on empowering families to navigate the aging journey with confidence, now and in the future. Headquartered in Richmond, Virginia, Genworth provides guidance, products, and services that help people understand their caregiving options and fund their long-term care needs. Genworth is also the parent company of publicly traded Enact Holdings, Inc. (Nasdaq: ACT), a leading U.S. mortgage insurance provider. For more information on Genworth, please visit https://www.genworth.com/. From time to time Enact separately releases financial and other information about its operations. This information can be found at https://ir.enactmi.com/.

The Integrated Communications team serves as a trusted advisor to our business leaders and associates, working together to provide helpful information and tools to Genworth associates, distributors and policyholders, as well as the media.

We know we can't deliver on our purpose unless we deliver for our associates. That's why we're committed to creating a work environment that fosters diversity, inclusion, camaraderie, rewarding work, community involvement, and a focus on our associates' well-being. We know each associate contributes in their own unique way, and we're dedicated to supporting every one of them in reaching their full potential.