Manager, Website Strategy and CRO

Nasuni is the leading hybrid cloud storage solution that powers business growth with effortless scalability, built-in security, and fast edge performance using a unique cloud-native architecture. The Nasuni File Data Platform delivers operational excellence by consolidating NAS and backup, eliminating data silos, and making management easy and flexible without changes to apps or workflows. Its built-in security offers proactive defense and rapid recovery, lowering the organization’s risk from the detrimental effects of ransomware attacks and other disasters. Synchronized access to file data everywhere ensures user productivity by supporting remote and hybrid work.The Manager, Website Strategy & CRO, will be a member of the Revenue Marketing Team. In this role, you will be expected to understand search engine marketing, search engine optimization, and website strategy including optimizing the user experience to build Nasuni’s corporate presence while driving demand.

We seek someone with a proven record of success within the digital sphere as well as within prior workplace environments. This position is an individual contributor role reporting into the VP of Revenue Marketing and will have significant exposure to senior leadership within the organization.

As the Manager, Website Strategy & CRO, you will... 

• Lead the strategy development for the *new* corporate website (coming soon!) with attention to driving conversions and optimizing for increased engagement and an improved visitor experience. 
• Build and lead Conversion Rate Optimization (CRO) initiatives at each stage of the journey to increase conversion rates at each stage of the funnel 
• Strong understanding and experience with experimentation methodologies, formulating hypotheses and probabilities for running tests 
• Utilize data-driven insights, A/B testing, and user behavior analysis to optimize conversion funnels and drive measurable improvements. 
• Manage website content to ensure that messaging is aligned with the larger marketing and corporate themes and initiatives. 

• Leverage digital metrics (site traffic, visitor paths, conversion rates) to test page performance, special promotions, and content to optimize marketing investment and analyze program impact. 
• Analyze and report on the effectiveness of campaign efforts and measure impact against set goals including opportunities and revenue. 
• Collaborate with cross-functionally on priorities and provide insights on tests and site performance. 
• Develop and implement effective SEO strategies to improve site traffic and website rankings in search engine results. 
• Monitor SEO performance metrics, conduct keyword analysis, and implement best practices to elevate Nasuni’s search rankings 

 

Required skills + experience we look for are … 

• 5 –8 + years’ direct experience in a digital marketing role, within the tech industry.
• Experience with successfully managing and executing a corporate B2B website is required. 
• Experience in developing programs and optimizing digital channels to deliver demand and ultimately pipeline. 
• Extreme attention to detail, executes with urgency and has the ability to effectively balance a creative and analytical skillset. 
• Excellent communication skills and ability to converse fluently with both technical and non-technical teams. 
• Confidence to deliver campaign analysis to senior management regarding program success, areas for opportunity, and insight on future initiatives. 
• Experience with Google Tag Manager, Google Analytics 4, HotJar and SEMRush Heap Analytics, Mixpanel, or similar tools. 
• Strong collaboration and relationship-building skills. 
• Flexible and team player mentality. 
• Excellent time management and communication skills. 
• Bachelor’s degree. 

 

Why Nasuni? 

Nasuni is the leading hybrid cloud storage solution that powers business growth with effortless scalability, built-in security, and fast edge performance using a unique cloud-native architecture. The Nasuni File Data Platform delivers operational excellence by consolidating NAS and backup, eliminating data silos, and making management easy and flexible without changes to apps or workflows. Its built-in security offers proactive defense and rapid recovery, lowering an organization’s risk from the detrimental effects of ransomware attacks and other disasters. Synchronized access to file data everywhere ensures user productivity by supporting remote and hybrid work.

Why work at Nasuni? 

As part of our commitment to your well-being, we are pleased to offer comprehensive benefits packages to employees across the US. Benefits packages generally include:

• Best in class employee onboarding and training
• “Take What You Need” paid time off policy
• Incentive stock options
• Comprehensive health, dental, and vision plans
• Company-paid life and disability insurance
• 401(k) and Roth IRA retirement plan
• Generous employee referral bonuses
• Flexible remote work policy
• 10 paid holidays
• Wide array of wellbeing offerings
• Pre-tax savings accounts with company contributions
• An Employee Assistance Program to help deal with life’s difficulties and stressors
• Great team culture and social activities
• Collaborative workspaces
• Free on-site fitness centers and stocked kitchens
• Professional development resources

To all recruitment agencies: Nasuni does not accept agency resumes. Please do not forward resumes to our job boards, Nasuni employees or any other company location. Nasuni is not responsible for any fees related to unsolicited resumes. 
 
Nasuni is an equal opportunity employer. The equal employment opportunity policy at Nasuni protects employees and job applicants from discrimination on the bases of race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs.