Manager, WW Marketing and Digital Communications

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

About the role:

As a Global Marketing and Digital Communications Manager you will be responsible for maintaining ongoing relationships with MDS Global and Regional Marketers - ensuring MarCom plans and deliverables are aligned with global and regional marketing objectives and strategies, including the development and standardization of global brand positioning, core messages, segmented value propositions, and strategically relevant marketing claims.

Key responsibilities will include:

• Communications planning -- Own the development and execution for the PIVC platform (i.e., new product launch plans, cross-platform solutions, internal & external meetings).
• Digital and omni-channel marketing - Apply digital expertise to influence and create the evolution of omni-channel strategies to support key segments to support and drive customers through the buyer's journey.
• Creative translator - Lead the work of internal and external agencies to interpret business/marketing needs and preferences that enables agencies to deliver high-quality, effective creative strategies and impactful, integrated tactics.
• Creative and project management - Supervise all aspects, working with internal and external resources / vendors to ensure projects are delivered on time and on budget.
• Creative brief development - Facilitate the collection of internal input and share with creative agencies.
• Marketing - Assist marketing with the development of insights-driven value offers, claims, positioning statements and key messages.
• Results - Using analytical strengths, identify performance indicators and regularly report on the impact of global marketing efforts, return on investment and provide recommendations for improvements.

About you:

• Demonstrated ability to develop and implement successful marketing communications plans and strategies aligned with key priorities, vision and marketing efforts
• Ability to think strategically; translate business goals into communications strategies that deliver measurable results
• Strong customer focused; understands and is responsive to customer needs
• Ability to think creatively and propose solutions that meet customer needs
• Excellent writing, editing and verbal communication skills, with attention to detail
• Experience managing budgets and timelines
• Ability to multi-task while prioritizing workload
• Effective team player that works collaboratively as part of the MDS team while being able to work independently

Education and experience required:

• Bachelor's degree required in advertising, communications, and marketing or related field. An advanced degree in a related field is desirable.
• Experience in medical device / healthcare industry is desirable.
• At least 5 years of professional-level experience successfully driving strategic marketing communications
• 3-5 years experience marketing communication planning experience leading digital solutions and with an understanding of traditional and emerging/digital channels
• Experience working with creative agencies, managing print production, photo and video shoots.
• Proficiency using Microsoft Office, Veeva, Showpad and Salesforce preferred. Hands-on experience with Adobe Creative Suite a plus, preferably InDesign, Photoshop and Illustrator.
• Ability to travel 25%.

Supervision:

• Reporting directly to the WW MDS Marketing Communications Senior Manager, VAD
• Location: Based in Salt Lake City preferred, or NJ with regular travel to Utah

Click on Apply if this sounds like you!

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization's investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

PDN

Primary Work Location

USA UT - Salt Lake City BAS

Additional Locations

USA NJ - Franklin Lakes

Work Shift