Manager/Sr. Manager, Product Management

Responsibilities

• Develop and lead critical elements of the HCP personal and non-personal promotional brand strategy aligned to strategic imperatives
• Drive execution through the management of and partnership with external agencies, internal cross-functional partners, and field sales. Regularly measures the success of initiatives
• Leverage market research and analytics to optimize promotional marketing tactics
• Implements a communication strategy to ensure alignment with the sales team, ensuring alignment with the overall brand strategy
• Assist in the creation of HCP promotional tactics utilized to drive brand preference
• Assist in the development of all market-shaping promotion tactics
• Gain approval for marketing materials through an internal review process, including management reviews and Medical-Legal-Regulatory; secure final production
• Analyze complex brand opportunities and provide logical recommendations; lead any required action planning
• Provide tactical and strategic input on key planning items across all HCP activities, such as omnichannel marketing campaigns and executions, conference planning, and unbranded disease education campaigns
• Ensure that all marketing activities comply with regulatory and legal requirements
• Establish Key Performance Indicators, regularly tracking and measuring the success of initiatives and tactics
• Establish close working relationships with other marketing colleagues to ensure synergies across the brand marketing mix
• Proactively evaluate/assess the relevant market landscape, monitor changes in market dynamics, competition, clinician needs, and practices
• Develop targeted measurement plans – setting goals and meeting KPIs
• Work cross-functionally with agency partners, sales, commercial operations, brand analytics, I.T., MCM, etc


No matter your role at BridgeBio, successful team members are:
• Patient Champions, who put patients first and uphold strict ethical standards
• Entrepreneurial Operators, who drive toward practical solutions and have an ownership mindset
• Truth Seekers, who are detailed, rational, and humble problem solvers
• Individuals Who Inspire Excellence in themselves and those around them
• High-quality executors, who execute against goals and milestones with quality, precision, and speed

Education, Experience & Skills Requirements

• 5+ years of industry experience
• The role is based in San Francisco, CA, and the ability to spend time working with teams in our S.F. office is a must
• Cardiovascular experience is preferred but not required
• Successful launch experience in a competitive market is preferred 
• Demonstrated record of successful pharmaceutical/biotech marketing progression/experience
• A proven ability to leverage market insights from multiple data sources, including market research, advisory boards, and field force input, to uncover needs and develop opportunities
• Experience with marketing strategy, sales, and regulatory policies and practices
• Ability to conceive, develop, and implement multi-dimensional marketing and business plans
• High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy and to align with key stakeholders on operational priorities
• Proven self-starter, able to work independently and as part of a team across multiple projects 
• Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution
• Excellent oral, written, and presentation skills 
• High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement 
• True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients 
• 30% travel anticipated through launch; anticipated to be ~20% after 

What We Offer

• Patient Days, where we are fortunate to hear directly from individuals living with the conditions we are seeking to impact throughout the year and learn how we can improve our efforts
• A culture inspired by our values: put patients first, think independently, be radically transparent, every minute counts, and let the science speak
• An unyielding commitment to always putting patients first. Learn more about how we do this here
• A de-centralized model that enables our program teams to focus on advancing science and helping patients. Our affiliate structure is designed to eliminate bureaucracy and put decision-making power in the hands of those closest to the science
• A place where you own the vision – both for your program and your own career path
• A collaborative, fast-paced, data-driven environment where we inspire ourselves and each other to always perform at the top of our game
• Access to learning and development resources to help you get in the best professional shape of your life
• Robust and market-competitive compensation & benefits package (Base, Performance Bonus, Equity, health, welfare & retirement programs)
• Flexible PTO
• Rapid career advancement for strong performers
• Potential ability to work on multiple BridgeBio Pharma programs across multiple therapeutic areas over time
• Partnerships with leading institutions
• Commitment to Diversity, Equity & Inclusion