Marathon Principal Marketing Manager

Bungie is looking for a Principal Marketing Manager to lead the go-to-market planning for Marathon. This role reports into the Global Franchise Director of Marathon and will be the primary marketing point of contact that leads a team of marketers and best-in-class agencies to build our go-to-market strategy and bring it to life. Success in this role will require proven experience building innovative go-to-market (GTM) campaigns for AAA of live service video games that weren’t afraid to question the status quo and left a mark on culture.

This role will work as the key marketing point of contact leading our go-to-market plans across Bungie, Sony, and our best-in-class agencies.
RESPONSIBILITIES

• Lead the go-to-market (GTM) planning for Marathon Build innovative, first-of-their-kind marketing campaigns that break into the cultural zeitgeist, constantly raise the creative bar, and drive player action
• Develop messaging frameworks for release and seasonal content updates
• Be the key point of contact across publishing and development, guiding cross-team collaboration for cohesive, integrated campaign strategies and plans
• Be a partner in product strategy, working closely with Product and Martech to advise on market potential, pricing, in-game commerce and lifecycle marketing
• Be a partner in user research, working closely with Research to build studies to validate audience, segmentation, marketing collateral and messaging
• Set goals and key results for Marathon’s marketing efforts, partnering with Analytics to develop measurement plans, reports and action on results
• Identify, collaborate, and lead best-in-class agencies working on Marathon’s marketing efforts and go-to-market planning
• Manage and mentor a team of marketers

REQUIRED SKILLS

• Lead go-to-market planning for shipped AAA or live service games
• Strong opinion and understanding of the live service shooter market and latest gaming and entertainment trends & technologies
• Created innovative marketing campaigns and breakthrough cultural moments
• Expertise in a diverse set of marketing disciplines (growth, analytics, lifecycle, creative, social, creators)
• Worked with creative, community, product, and channel-focused leaders across publishing and development
• Experience working with best-in-class marketing agencies and production houses
• Strong organizational and communication skills, with a high attention to detail

NICE-TO-HAVE SKILLS

• Passion for competitive or extraction shooters
• An enthusiasm for Bungie IP
• International go-to-market experience
• Interest in AI advancements