Market Insights Analyst

AACSB is the world's leading voice in business education, providing quality assurance (accreditation), intelligence and thought leadership, and learning and development (e.g., conferences, seminars, digital learning) opportunities to over 1,800 member organizations and more than 1000+ accredited business schools in over 100 countries and territories. AACSB's core values of quality, community, social responsibility, diversity and inclusion, and ethics are all viewed through a global lens in our collective commitment to transform business education for positive societal impact. Synonymous with the highest standards of excellence since 1916, AACSB connects educators, students, and business to develop the next generation of great leaders.

As the Market Insights Analyst, you will support AACSB's thought leadership, advocacy, and strategic initiatives through research on topics, trends, and needs of the global business education industry and its stakeholders. By gathering, analyzing, and interpreting industry intelligence and data, you will contribute to enhancing AACSB member value and the organization's strategic plan.

How you will Contribute

• Research and Insights Gathering: Conducts comprehensive market research to identify industry trends, best practices, and opportunities, utilizing a variety of data sources and methods, including the designing, administering, and analyzing of surveys, focus groups, performing competitive analyses, and reviewing market/industry reports, etc.
• Analysis: Works with internal and external partners to collect, analyze, and interpret qualitative and quantitative data to generate actionable insights for key stakeholders.
• Environmental Scanning: Supports thought leadership initiatives, as well as internal and external requests on industry developments and emerging trends, by collecting, synthesizing, and systematically tracking developments pertinent to the industry.
• Communication: Develops presentations, briefings, position papers, research and trend reports, and insight pieces aligned with organizational thought leadership and advocacy goals.
• Project Management: Oversees timelines, allocates resources, manages external vendors and partners, and ensures deadlines are met for research and thought leadership projects.
• Editorial Support: Supports the organization's advocacy and thought leadership framework and monthly content themes by serving on AACSB's editorial planning team to align research findings with planned content.

Requirements

• BA/BS degree in business, marketing, or a related field of study
• Intermediate proficiency with survey platforms, including Qualtrics or SurveyMonkey for market research.
• Demonstrated competency to understand, interpret, and analyze data and summarize insights from qualitative and quantitative data.
• Demonstrated experience with basic qualitative and quantitative research methods, including focus groups, interviews, and competitive analyses.
• Intermediate competency in creating compelling reports, position papers, and presentations using Microsoft applications, including Microsoft Word, PowerPoint, Excel, or similar (samples may be requested).

Preferred Qualifications

• Advanced competency in creating compelling reports, position papers, and presentations using Microsoft applications, including Microsoft Word, PowerPoint, or similar (samples may be requested).
• Proficiency with data visualization tools, including Tableau, PowerBI, or similar platforms.

Why join AACSB?

We take pride in providing our employees with an inclusive work environment that promotes individual development. Our employees say our benefits, location, flexible work environment, and their colleagues are the primary drivers that attract and keep them with AACSB.

Benefits

We offer a competitive benefit package, including generous vacation, sick and holiday paid time off, health/dental/vision insurance, 403B, short and long-term disability, life insurance, wellness allowance, tuition reimbursement, and a hybrid work environment.