Market Insights Manager

ABOUT THIS POSITION

Waystar is on a mission to simplify healthcare payments so providers can focus on what matters most, care for their patients and communities. Developing strategic insights that fuel our marketing, brand, and campaign strategies will help us reach new levels of growth in an award-winning organization. We are thrilled to invest in an analytical-minded, curious, and driven market insights + strategy manager to help propel our marketing and commercial teams to new levels of success. In this role, you will create marketing playbooks using qualitative and quantitative market insights to define our target market segments and develop key strategies to drive customer growth (acquisition, cross-sell, retention) via measurable marketing programs. You will work across our product marketing, product, commercial, and client success teams to drive a connected strategy that helps us deliver on our value promise!

WHAT YOU'LL DO

• Gather and analyze qualitative and quantitative insights to develop right-to-win strategies for highly targeted markets
• Understand market drivers and forces, win/loss trends, pricing levers, competitive dynamics, and unique solution capabilities, by target segment, to deliver targeted campaign strategies
• Lead cross-functional initiatives that include product marketers, product, client success, and commercial leaders to develop a marketing playbook
• Partner closely with product marketing leaders to develop value proposition messaging and enablement tools
• Develop an operating mechanism that refines the data models and outputs on a scheduled basis
• Articulate strategies based on qualitative and quantitative analysis to key stakeholders
• Identify and prioritize growth strategies by target market that will drive new client acquisition, grow share-of-wallet, and retain clients.
• Assess product and market competitiveness with product and product marketing leaders.
• Collaborate with product and performance marketing to translate top growth strategies into measurable marketing plans.

WHAT YOU'LL NEED

• Bachelor's Degree - Marketing or Analytics preferred
• 5 years of previous experience in customer analytics, segmentation, market analysis, market planning, strategic marketing
• Strong data analysis skill set - ability to work with and visualize complex data sets
• Strong presentation skills - ability to combine qualitative + quantitative inputs to build persuasive + clear presentations to drive action
• Ability to demonstrate marketing strategy frameworks: Market definition, forces + trends, segmentation, targeting, positioning, pricing, and go-to-market execution
• Familiarity with healthcare payments industry and relevant market participants
• Ability to conduct market research and competitive assessments to inform effective strategic recommendations
• Demonstrated track record of being team-oriented and knowing how to effectively pull a group together and drive projects to completion

ABOUT THE TEAM

The Strategy + Corporate Development team at Waystar defines, develops, and executes plans focused on the company's long-term vision and growth goals. Team members are responsible for creating and implementing an integrated business strategy that aligns with Waystar's mission, promotes progress, and sustains a competitive advantage in the market.

ABOUT WAYSTAR

Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.

Waystar's healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful,

Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book™ surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar on Twitter.

WAYSTAR PERKS

• Competitive total rewards (base salary + bonus, if applicable)
• Customizable benefits package (3 medical plans with Health Saving Account company match)
• Generous paid time off starting at 3 weeks + 16 holidays, including your birthday and volunteer time
• Paid parental leave (including maternity + paternity leave)
• Education assistance opportunities and free LinkedIn Learning access
• Free mental health and family planning programs, including adoption assistance and fertility support
• 401(K) program with company match
• Pet insurance
• Employee resource groups

Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.