Market Insights Manager

Our marketing team works across all of our lines of business as well as with our service provider network to support our clients and their customers with their vehicles. We drive the understanding, awareness and success of our products and services. A clear in-depth understanding of market, industry and competitive dynamics is needed to fuel the larger marketing team, our client success teams and our business at large.  We are hiring an experienced marketing strategist to drive this effort. 

KEY OUTCOMES: 

• Primary Market Research: Mystery shopping, direct interviews and surveys, vendor management for larger research projects 

• Secondary Market Research: Trend monitoring, competitors and market dynamics

• Data analysis and modeling: Experienced and adept at data mining and analysis of internal, industry and research data sets

• Insights: Synthesize research into insights to drive meaningful internal and external efforts

• Strong Presentation Skills: Work cross functionality, sharing insights with different audiences and clearly articulating findings to influence business strategy

• Subject Matter Expert: Support the broader Agero team in client facing efforts with clear, crisp, competitive positioning, industry landscape and insights

ESSENTIAL FUNCTIONS:

• Design, update and continuously refine research on industry landscape including competitors, technologies, and macro trends

• Conduct primary market research to support strategic initiatives including survey design,  interview guide development, interview stakeholders, mystery shopping etc.

• Creative and out-of-the-box thinking to model, understand and reasonably estimate industry dynamics that can not be directly obtained from research

• Assist in managing external research vendors and associated processes as required

• Combine internal and external data with insights from third-party research and industry experts

• Produce high quality, well structured reports and presentations that synthesize insights and support decision making

• Provide ad-hoc competitive research summaries in support of business needs

• Work with cross-functional teams to build research roadmap

• Generate data driven models based on research and insights to better understand industry dynamics like profitability, cost structure, etc.

• Scope and attend relevant industry events to build and maintain industry expertise

EDUCATION, EXPERIENCE, & SKILLS:

Education:  Bachelor’s Degree or equivalent experience 

Experience:

• 5+ years experience 

• Market research, competitive analysis experience

• B2B experience required, B2B2C preferred

• Analytical skills, extensive experience in Google Sheets/XLS, BI tools etc.

• Strong verbal and written communication skills

• Strong consultative skills

• Project management skills

Preferred Experience:

• Automotive/Tech industry experience

• Consulting experience 

Skills:

• Passion and curiosity for market research

• Strong logical and critical thinking skills to deconstruct complex problems and navigate ambiguity with minimal guidance 

• Comfortable with B2B2C, tech and service industries 

• Ability to multi-task and work cross-functionally  

• Ability to work creatively within budget

• Strong presentation skills and the ability to present data in meaningful and accessible ways with the ability to adapt to the audience 

• Roll up your sleeves attitude for unexpected efforts and initiatives needed to support broader marketing team, and business at large  

• Strong familiarity with research tools and software

• Data analysis expertise (Google Sheets/XLS, BI tools)

• United States: AZ, FL, NC, IL, KY, MA, MI, NM, TN, and VA
• Canada: Province of Ontario