Market Insights Manager

Market Insights Manager

Description

Manages the development of market intelligence through the design, development, and delivery of information, reports, and projects that improve internal knowledge and accurately inform decision making. Partners with segment teams on developing strategies and forming decisions that impact business performance.

Develops and deploys effective methods to monitor relevant market trends, competitive threats, and other market activity.

Generates informed, unbiased and credible market intelligence that furthers market understanding and supports decision making.

Aligns with business teams and acts as a thought partner in support of leadership's decision-making processes.

Manages special projects and provides market input to further the understanding of specific aspects of the market to support informed decision making and strategy development.

Leverages competitive research and market analyses for ad hoc requests from assigned market segments and regions.

Leads efforts to understand market drivers and historical behaviors to build segment-specific forecasts in support of the strategic-planning process and other key initiatives.

Develops and leverages internal and external knowledge networks to build a comprehensive view of the market (e.g. vendors, trade shows, conferences, industry events).

Champions a culture of intelligence gathering, insight generation and value-added support

May manage a small team of Market Insights analysts who are responsible for conducting research, analyzing data, generating forecasts, writing reports and leading/supporting various projects.

Qualifications

Skills

Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.

Balances stakeholders - Anticipating and balancing the needs of multiple stakeholders.

Business insight - Applying knowledge of business and the marketplace to advance the organization's goals.

Builds networks - Effectively building formal and informal relationship networks inside and outside the organization.

Data Analytics - Discovers, interprets and communicates qualitative and quantitative data; determines conclusions relying on knowledge of business or functional frameworks; simultaneously applies statistics, data validity, data visualization, and problem solving approaches to effectively extract meaningful patterns and business insights; presents conclusions and outcomes that enable data driven business decisions.

Deriving Market Insights - Researches and collects market and competitor's product data, trends, and positioning using a variety of primary and secondary sources; analyzes the information to develop strategic responses, propose projects and solutions, and appropriately allocate resources in order to maximize business value.

Intuitive Listening And Adapting Solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g. process change, tool, product, service, etc.) to meet or exceed the customers' or stakeholders' needs or expectations or to provide value.

Market Analysis - Researches information using meaningful and valid sources and data to expand your knowledge of markets; analyzes findings by connecting dots and identifying trends to create a coherent image of the market; summarizes relevant insights by condensing, prioritizing, and translating how these impact our business.

Market Forecasting - Analyzes and interprets market data from a variety of internal and external sources and modeling to formulate unbiased market projections specific to business segment.

Market Positioning - Compiles market overview and trends to build frameworks which provide market insights to the decision making process

Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.

Project Management - Establishes and maintains the balance of scope, schedule and resources for a temporary effort (a "project").

Education, Licenses, Certifications

College, university or equivalent degree in marketing, sales, business administration, or related subject required

MBA or equivalent degree highly preferred

Minimum of Six Sigma Green Belt certification preferred

This position may require licensing for compliance with export controls or sanctions regulations.

Experience

5-7 years in strategy, business, marketing, or market research

Market intelligence experience highly preferred

Business knowledge preferred

3 plus years of experience in power generation and energy management markets (including industry dynamics, competitive situation, and emerging trends)

2 plus years of experience in market, competitive, or customer research and analysis

Job MARKETING

Primary Location United States-Minnesota-Minneapolis-US, MN, Shoreview, CPG Headquarters Victoria St

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting May 2, 2023, 9:52:24 AM

Unposting Date Ongoing

Organization Corporate

Role Category Hybrid - Potential for Partial Remote

Req ID: 230002OO