Market Intelligence Analyst

Responsibilities:

• Gather and compile market data, customer insights, and competitive intelligence from various sources. Analyze data to identify trends, opportunities, and challenges within the banking sector.

• Assist in conducting comprehensive competitive analysis by tracking and evaluating competitor activities, strengths, weaknesses, and market positioning. Summarize findings and contribute to competitor profiles.

• Collaborate with cross-functional teams to ensure accurate and up-to-date customer and prospect data. Help enrich customer profiles with relevant firmographic and behavioral information.

• Assist in defining and maintaining market segmentation models to better target marketing and sales efforts. Work with teams to ensure segmentation aligns with business goals.

• Support the maintaining of the Total Addressable Market (TAM) model, including segmentation and sizing. Contribute to identifying growth opportunities and market trends.

• Create and maintain dashboards, reports, and visualizations to effectively communicate insights to various stakeholders. Help in presenting findings to teams and leadership.

• Stay updated on industry trends, regulatory changes, and emerging technologies in the banking sector. Provide regular updates to the Market Intelligence Lead and teams.

• Collaborate with team members across marketing, sales, and product management to ensure market intelligence efforts align with business objectives. Assist in preparing materials for go-to-market strategies and product launches.

• Utilize analytics tools and software to manipulate and analyze data. Collaborate with IT or data teams to ensure seamless data integration.

Qualifications:

• Bachelor’s degree in business, Marketing, Economics, or a related field. Relevant certifications are a plus.

• 3-5 years of experience in market research, data analysis, competitive intelligence, or related roles.

• Strong analytical skills with proficiency in data visualization tools and basic statistical analysis.

• Familiarity with CRM systems, marketing automation tools, and databases.

• Detail-oriented mindset with the ability to work with complex datasets and maintain data accuracy.

• Strong communication skills, both written and verbal, to effectively present insights and findings.

• Curiosity and a passion for staying updated on industry trends and developments.

• Ability to work collaboratively within a team and across different departments.

• Basic understanding of the banking industry and its key drivers.

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Visio).

The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.