Market Intelligence and Insights Manager

Ascend Learning is a national leader in data driven, online educational solutions for learners, educators and employers in high-growth, licensure-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance and financial services. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives.

Our culture is intentionally results-driven and selfless with a relentless focus on our customers. We believe in trust, transparency, freedom and responsibility with a commitment to meritocracy, inclusion and diversity of thought. Continual investment in our over 1400 employees is also a core principal realized through ongoing professional development and providing opportunities to grow, develop and lead. Ascend Learning is headquartered in Burlington, MA with additional office locations and remote workers in cities across the U.S. and in the U.K.

Since 1987, the National Academy of Sports Medicine (NASM) has set the standard in certification, continuing education, solutions and tools for health and fitness, sports performance and sports medicine professionals. NASM has pioneered evidence-based health and fitness solutions that optimize physical performance and allow individuals to achieve a variety of fitness activity goals.

Job Summary:

The Market Intelligence and Insights Manager is a critical member of the Marketing team and supports cross-functional key initiatives. The role is an analytical, data-driven individual with a keen ability to translate data into actionable insights, identify and solve marketing-related business problems, and present recommendations to optimize marketing programs. The candidate should demonstrate strong analytics, consumer insight expertise, business acumen, and communication skills. The role will work cross-functionally with a wide variety of stakeholders, including marketing, product team, sales teams, data analytics, and external partners.

Responsibilities:

• Researches, analyzes, and presents thorough customer and market analyses across brand and products and prepared department dashboards and publishes key marketing KPIs.
• Leverages qualitative and quantitative data to identify areas of opportunity, validate hypotheses and forms recommendations to guide marketing and general business decisions
• Synthesizes and presents key findings from in-market tests and shares insights to extended marketing team and other key stakeholders
• Analyzes and communicates key industry updates to inform marketing and communication of our brands and products
• Manages and refines customer target definition and segmentation insights to inform marketing and beyond, serves as the voice of the consumer" and helps ensure the broader team remains updated
• Works with the brand marketing and product teams on brand equity or similar brand health projects
• Works with all cross-functional teams to help identify, monitor and mine internal and external data to help influence our product marketing and go-to-market strategies across all channels
• Leads selective research projects, overseeing agencies and research partners as needed
• Understands and optimizes lead journey from current state with extended team members
• Responsible for other Duties/Projects as assigned by business management as needed and must be available for occasional support outside of business hours

Skills & Qualifications:

• Strong general marketing skills with a passion for winning the customer
• Highly analytical with demonstrated business acumen
• Strong communication skills in verbal and written form
• Ability to understand high volume of marketing data, build reports, and summarize in a meaningful and actionable format
• Highly collaborative and proven ability to work successfully on cross functional projects
• Team-player with "can do" attitude, highly resourceful and proactive
• Strong ability to multi-task in a very fast-paced environment

Preferred Qualifications:

• MBA or masters in related analytical field

Education & Experience:

• 4 year degree in business, marketing, finance, or another related analytical field
• 5+ years relevant experience preferably in a D2C brand, in market intelligence, analytics, or strategy
• Expert PowerPoint and Excel skills
• Data visualization skills and experience presenting complex information in a concise manner
• Familiarity with market research tools, statistical analysis and CRM functions
• Recognized analytic and critical thinking skills that can identify business opportunities and solutions to grow the business
• Capability to manipulate the data into a story and have demonstrated effective executive presentation skills
• Excellent problem-solving ability and orientation

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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