Market Launcher

About the role:

You will be a successful Market Launcher if you:

• Love to be entrepreneurial. You’re able to do whatever it takes to make the market work. You possess strong habits keeping you energized as you chase specific growth targets over periods of  months in a largely self-directed role.

• Enjoy interacting with people and building relationships via every channel. IRL over the phone SoMe etc.

• Are comfortable being scrappy while staying critical when immersing yourself in the community via different channels.

• Possess a bias toward action and testing and are systematic logical and critical in your approach.

• Quickly absorb new cultural settings and understand how they might impact Zepz's strategy

• Are eager to take on an immersive role as this one will require evening and weekend work and a fair amount of travel.

• Are persuasive and can convince others to pursue a course of action.

• Are resourceful and prone to find creative fixes to unexpected problems.

• Are proficient at identifying trends by analyzing data sets and have the intuitive ability to ask yourself the right questions to dig out the underlying causes.

Market Launchers are a key part of jumpstarting new communities of users. Check out this video to hear more about the role.

What you will own:

Reporting to the Lead Market Launcher you will:

• Identify the scope of the problems a diaspora community has when it comes to sending money by embedding yourself in the community building trust and asking questions both via online and offline channels.

• Ensure our product fits the community’s needs via user research and close collaboration with our product team.

• Build relationships and negotiate with key partners and channels in the markets to get access to the community in the most efficient ways and make us “viral.” This could entail community events Facebook groups radio or TV shows and more— you’ll have to get creative!

• Work hand in hand with our digital marketing team in charge of our paid channels. Use social media community influencers and any other methods you see fit to scale the business.

• Build and test new user acquisition strategies: Defining hypotheses analyzing results and iterating through new tests as we optimize our user acquisition machine.

• With your market launcher colleagues build out our launch playbook further to become even faster and more successful in future markets.

• Take full ownership of the growth of the markets assigned to you and foster a productive dynamic with all stakeholders.

What you bring to the table:

• At least 3 years of work experience working in fast-paced environments. You don't need to necessarily come from a growth marketing or startup background. Successful team members have come from the Peace Corps NGOs strategy consulting investment firms and political campaigns.

• Fluent in English and German

• Work authorization: You must possess the right to work in Germany. We are not able to sponsor visas at this time.

• Willingness to travel (25-50%) and some work on weekends if needed. Being close to the market you work with means being where the communities are. For example attend community events meet with partners or do on-the-ground user research. Don’t worry our market launchers get their time to recharge. They can take days off during the week to make up for weekends in fact - we make them!

Bonus points if you:

• Are familiar with the diaspora communities we serve.

• Have experience meeting ambitious KPIs (ours are to bring and retain new senders to the app).

• Have experience launching your own projects.

• Are fluent in French Arabic or any other language of one of our diaspora communities.