Market Manager

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Works with Vice President of Sales to define the strategic marketing plan for the company.
• Manages and coordinates all marketing, advertising and promotional activities, in line with the defined strategic plan.
• Conducts market research, as needed, to determine market requirements for existing and future products. Analyses customer research, current market conditions and competitor information. Monitors competitive products and marketing activities.
• Develops and implements marketing plans and projects for new and existing products, including the monitoring, review and reporting of all marketing activity and results.
• Acts as a liaison with media and advertising. Regularly submits technical articles and press releases to appropriate media sources. Achieves frequent, timely and positive media coverage for Cornell's product lines and programs across all available media.
• Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives are within projections.
• Provides guidance and preparation of marketing activity reports and presents such information to executive management.
• Coordinates with Regional Managers and Market Managers and Sales Team to ensure the appropriate placement of promotional materials amongst Cornell's numerous sales channels.
• Maintains & develops all product literature, technical literature, sales tools, presentations, and price pages. Works with Sales and Engineering to obtain & verify necessary technical data needed. Provides support on all marketing programs. Manages in-house printing, and outsourcing of print productions for various marketing & sales materials. Responsible for CD duplication, miscellaneous requests from Sales, Engineering & Internal Departments, as well as external sales channels.
• Assistance and coordination of price pages, including processing of pricing changes and distribution to Cornell sales channels.
• Oversight of Cornell web-site, including its design and search optimization.
• Travels, as needed, to Trade Shows, Exhibitions and other promotional events. Travel expected to be 10% or less, annually

Basic Office Functions:

• Maintain personal calendar with tasks, goals, and performance toward those, maintain departmental calendar with tasks, goals and performance toward those
• Develop, monitor, and document a marketing expense budget, in conjunction with the Vice President of Sales.

Cornell Culture:

• Maintain productive and professional rapport with Cornell dealerships and their personnel; maintain productive and professional rapport with fellow Cornell employees.
• Participate in internal cross company Cornell committees and activities, participate in educational opportunities provided by Cornell and other organizations.
• Effectively and professionally represent the department within the company and participate in a team centered work environment.

COMPETENCIES

To perform the job successfully, an individual should demonstrate the following competencies

• Analytical - grasps new concepts, approaches and systems, examines and interprets a wide variety of data/information and makes recommendations or decisions, develops results-oriented conclusions
• Problem Solving - identifies and resolves problems in a timely manner, gather and analyzes information skillfully, develops alternative solutions, works well in a group problem solving situations
• Project Management - coordinates projects, communicates changes and progress
• Technical Skills - assesses own strengths and weaknesses, pursues training and development opportunities, strives to continuously build knowledge and skills, shares expertise with others
• Customer Service - manages difficult or emotional customer situations, responds promptly to customer needs, solicits customer feedback to improve service, responds to requests for service and assistance, meets commitments
• Interpersonal Skills - focuses on solving conflict, not blaming, listens to others without interrupting, keeps emotions under control, remains open to others' ideas and tries new things
• Oral Communication - speaks clearly and persuasively in positive or negative situations, appears and confident in communicating information, listens and gets clarification, responds well to questions, shares information with others to help them perform their jobs, seeks information from others
• Written Communication -writes clearly and informatively, edits work for spelling and grammar, varies writing style to meet needs, presents numerical data effectively, able to read and interpret written information
• Teamwork - exhibits objectivity and openness to others' views, gives and welcomes feedback, contributes to building a positive team spirit, supports everyone's efforts to succeed
• Business Acumen -understands business implications of decisions, displays orientation to profitability, demonstrates knowledge of market and competition, aligns work with strategic goals
• Cost Consciousness - develops and implements cost saving measures, contributes to profits and revenue, conserves organizational resources
• Ethics - treats people with respect, keeps commitments, inspires the trust of others, works with integrity and ethically, upholds organizational values
• Organizational Support - follow policies and procedures, completes administrative tasks correctly and on time, supports organizational goals and values
• Judgment - displays willingness to make decisions, exhibits sound and accurate judgment, supports and explains reasoning for decisions, includes appropriate people in decision-making process, makes timely decisions
• Achievement Oriented - sets and achieves challenging short and long term goals, takes initiative, persists at tasks and pursues completion of objectives, overcomes obstacles and resistance to change, measures self against standard of excellence, takes reasonable risks to accomplish goals
• Planning/Organizing - prioritizes and plans work activities, uses time efficiently, sets goals and objectives, develops realistic action plans
• Professionalism - approaches others in a tactful manner, reacts well under pressure, treats others with respect and consideration, accepts responsibility for own actions, follows through on commitments
• Quality - demonstrates accuracy and thoroughness, looks for ways to improve and promote quality, applies feedback to improve performance, monitors own work to ensure quality
• Quantity - meets productivity standards, completes work in timely manner, strives to increase productivity, works quickly
• Safety and Security - observes safety and security procedures, determines appropriate action beyond guidelines, reports potentially unsafe conditions, uses equipment and materials properly
• Adaptability - adapts to changes in the work environment, manages competing demands, changes approach or method to best fit the situation, able to deal with frequent change, delays, or unexpected events
• Attendance/Punctuality - is consistently at work and on time, ensures work responsibilities are covered when absent, arrives at meetings and appointments on time
• Dependability - follows instructions, responds to management direction, keeps commitments, completes tasks on time
• Initiative - undertakes self-development activities, seeks increased responsibilities, takes independent actions and calculated risks, asks for and offers help when needed
• Innovation -displays original thinking and creativity, meets challenges with resourcefulness, generates suggestions for improving work, develops innovative approaches and ideas, presents new ideas and information

SUPERVISORY RESPONSIBILITIES

Directly supervises 1-3 employees in designated department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Bachelor's degree from four-year college or university with an emphasis in marketing, mechanical or industrial engineering and at least three to ten years of direct sales & marketing experience working with and developing accounts in fluid handling, or progressive displacement equipment. Requires sound knowledge of problem solving skills and PC skills. Some travel required.

These are the benefits offered:

• Paid PTO/holiday
• 401K plan with matching contributions by the employer. Fully vested immediately
• After 6 months of employment, you are eligible to enroll in the Employee stock purchase plan
• There are two Medical plans - a PPO and a HDHP with an HSA
• Dental/Vision coverage
• Two weeks paid Paternity/Maternity
• Company Paid Life Insurance & AD&D
• Voluntary Life Insurance & AD&D
• Company Paid Short Term Disability and Long-Term Disability
• Company paid Employee Assistant Program
• Coffee and healthy snacks provided
• Cornell Pump hosts food trucks in the summer, a summer party for the family, a holiday party and Santa day for the kids

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)