Market Sales Representative II (MSR II) - East Coast

Connecticut is the territory focus for this position; the selected individual for this position can reside in CT, MA, NY or RI.

ROLE OVERVIEW: 
Dawn’s Market Sales Representative II (MSR II) position is responsible for developing customer relationships and delivering mutually profitable sales activity within the defined territory. This is an exciting customer-facing role that is expected to provide exceptional service, product knowledge, and customer satisfaction. Successful MSRs achieve results through developing and maintaining consultative partnerships and effectively addressing bakery customer needs by identifying profitable opportunities with existing customers and successfully prospecting new accounts. 

Dawn’s MSRs are outside sales representatives responsible for managing a territory that is directly associated with a distribution center and greater commercial region. Within their territory, they are focused on promoting Dawn’s products, services, online ordering capabilities, and expanded portfolio of bakery solutions. Market Sales Representative II’s are typically responsible for planning and implementing sales and service for customers typically representing $1M - $6M overall sales across accounts. They report directly to a Market Sales Manager (MSM) and are compensated within the parameters of a competitive salary-plus-commission plan.

PRIMARY RESPONSIBILTIES: 

• Build a portfolio of customers to exceed sales and margin targets in an area where Dawn has little to know market share now.
• Develop and maintain excellent relationships with baking industry customers across assigned territory 
• Provide on-site consultation and sales expertise 
• Achieve profitable sales growth within assigned territory
• Develop and maintain profitable sales through prospecting new customers, penetrating existing accounts, and minimizing lost business 
• Calculate margins, negotiate terms, and prepare estimates and bids using Dawn’s pricing models to meet specific customer needs
• Represent, explain, and promote the entire Dawn value proposition 
• Use Technology to drive Dawn’s business, including the following: 
  •   Promote and demonstrate Dawn’s online ordering platform and capabilities to drive growth and expand customer base
  •   Document sales funnel activities and utilize enterprise CRM (Salesforce)
  •   Educate customers on the usage of our payment portal
• Demonstrates and develops end-user understanding of customer-facing technology and applications 
• Understand, explain, and implement Dawn’s credit policies and terms with customers
• Remain aware of and navigate relevant regional market conditions, product trends, innovation, and competitors’ products and activity
• Develop and maintain a collaborative approach across teams and functions to build sales for the region, remain on budget, and maintain efficient costs 
• Perform associated administrative duties, such as maintaining accurate sales records, preparing reports, and filing expense reports 
• Participate within experiential learning opportunities to expand sales capabilities and product knowledge and applies that product knowledge in customer interactions to drive sales.
• Demonstrate Dawn’s Values and support the Dawn Circle of Excellence

ROLE QUALIFICATIONS: 

• Experience with building a portfolio of customers that converts a low market share are to a high market share area and exceeding margin and sales growth targets.
• At least 5 years of previous customer-facing, outside sales experiences 
• Successful consultative sales experiences within B2B foodservice or similar distribution models
• Working knowledge of bakery products, ingredients, raw materials, and baking supplies
• Working knowledge of bakery operations
• Demonstrative ability to navigate multiple software applications, user interfaces, and digital technologies 
• Working knowledge of digital CRM solutions (i.e., Salesforce)
• Motivated self-starter able to work autonomously with limited supervision 
• Prior experiences performing within a commissioned and/or performance-driven pay structure
• Able to effectively communicate and collaborate with colleagues and customers
• Able to engage others while maintaining a personable, consultative approach for superior customer service 
• Able to read, write, verbally communicate, and comprehend the English language
• Able to effectively manage time within a schedule of competing priorities and tasks
• Able to understand and calculate sales and margins 
• Proficient with the Microsoft Office suite, including Outlook, Word, Excel, SharePoint, and PowerPoint 
• Motivated by results, execution, and a “finish line focus”
• Position requires extensive local travel; Valid Driver's License and safe, satisfactory driving record (MVR conducted)
• High school diploma or general education degree (GED)
• Must be able to satisfy pre-employment testing (drug screen and background check)

PREFERRENCES: 

• Undergraduate degree in Business, Sales, Marketing, and/or Culinary Arts or equivalent experiences
• Demonstrative understanding of and/or hands-on experiences with bakery products, raw materials, and baking supplies 
• Enhanced knowledge of and/or hands-on experiences within bakery operations
• Bilingual capabilities (i.e., Spanish) for representing an expanded customer base