Marketer, Demand Generation Activation

Responsibility

In this opportunity as Marketer, Demand Generation Activation, you will:

• Collaborate closely with campaign planning teams to build, activate, and optimize quarterly/annual tactical plans aligned to the customer journey that generate demand to meet acquisition, retention, upsell and cross sell targets driving qualified lead and revenue goals.
• Act as liaison with US central and partner teams to ensure consistent processes, accountabilities, and deliverables.
• Project-manage all campaign deliverables (development of integrated channel initiatives and tactics including paid digital, paid social, nurture, email, events, etc.) and ensure programs are executed in a timely manner.
  • Coordinate set-up and flow of information required by cross-functional teams to fully activate planned campaigns, ensuring dates and deliverables are met.
  • Liaise with external associations, agencies, and 3rd parties to ensure tactic delivery
  • Work with copywriter to build and edit landing pages, emails, digital adsWork with copywriter to build and edit landing pages, emails and digital ads
  • Activate on provided budgets; closely monitor and measure programming to ensure we are achieving highest possible ROI.
  • Audit lead flows and programming to ensure streamlined processes and increased speed.
  • Evaluate and report on campaign and channel/tactical performance, continually optimizing to hit KPIs.

Accountability

• Delivery of effective marketing funnel, from lead to closed sale
• Manage SLAs across US central teams
• Maintain or exceed quality expectations

Experience & Skills

• BA or BS degree required
• 2+ years of experience in marketing and campaign coordination
• Strong digital marketing experience and knowledge, especially in B2B and e-commerce space
• Strong project management skills; outstanding communicator
• Ability to manage multiple campaign plans and stakeholders simultaneously
• Strong analytical/data-gathering background, using tools such as Salesforce, Tableau, Adobe Analytics, etc. to determine performance
• Strong collaboration, teamwork and relationship building skills
• Skilled at learning and leveraging new tools, processes, and systems (e.g. Workfront and Anaplan)
• Good understanding of modern demand generation technologies and systems
• Passion for accurate follow-through of program details (while still maintaining team speed)
• Team player with track record of proactively helping teams achieve objectives
• Experience in a matrixed organization or agency experience preferred

What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social, and Governance (ESG) initiatives for local and global impact
• Purpose-Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Bonus: Base salary and a variable compensation that is directly related to your success

#LI-PK1

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.