Marketing Acquisition Strategist

Horace Mann is a purpose-driven company that is passionate about educators.  Step into an opportunity where you can bring your expertise developing and executing marketing campaigns aimed at acquiring new clients. As a Marketing Acquisition Strategist, you will utilize various marketing channels and tactics, such as digital advertising, eMail marketing, contextual marketing, and other acquisition-focused levers, to drive growth and expand the customer base for Horace Mann. 

Key Areas of Impact Include: 

• Manage the end-to-end marketing process using tactics such as, email, direct mail, social, digital, partnership, and/or other emerging acquisition marketing tactics 
• Ideate, design, create, deploy, and measure marketing outreach programs   
• Create brand awareness and efficiently drive high-quality leads at an economical cost resulting in high Lifetime Value 
• Manage and optimize always on acquisition marketing campaigns  
• Monitor, measure, and socialize campaign performance 
• Partner with external marketing agencies and platforms 
• Ensure compliance with brand guidelines and external regulations 
• Partner with business partners and stakeholders to ensure their marketing acquisition needs are met 
• Conduct user testing and focus groups to develop user centric marketing campaigns and capture the voice of the prospect and customer 

You’ll be a great fit if you are: 

• A creative thinker with the ability to identify new ways of generating leads and building brand awareness 
• A dynamic marketer who can manage the end-to-end marketing process including creative and copy  
• Passionate about helping and attracting more educators 
• Versatile with the ability to work across multiple marketing verticals including digital, social, email, and direct mail 
• Proficient with digital marketing tools and capabilities such as geofencing and contextual marketing 
• A data driven and customer centric thinker 
• Experienced using a test and learn approach, moving fast, and adjusting the approach based on objective results 

Minimum Requirements: 

• 6+ years in acquisition marketing with experience in design, creative, and messaging 
• Bachelor's Degree required, advanced degree preferred 
• Ability to manage the end-to-end process of a marketing campaign from ideation, design, copy, creative deployment, measurement, and optimization 
• Exceptional verbal and written communication skills to internal and external audiences 
• Strong data and analytics capabilities with experience A/B testing and measuring marketing performance 
• Aware of emerging trends impacting the marketing space 

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