Marketing Administrative Specialist (Remote)

Position Overview

We are seeking a detail-oriented Marketing Administrative Specialist to join our team. This role combines technical marketing expertise with administrative efficiency to support and execute various digital marketing initiatives. The ideal candidate will have strong experience with marketing automation tools, digital advertising platforms, and project management systems.

Key ResponsibilitiesDigital Marketing Management

• Execute and optimize paid advertising campaigns across multiple platforms, including Google Ads and social media channels
• Monitor and manage social media presence across platforms, including content scheduling and community engagement
• Implement and manage automated email marketing campaigns and LinkedIn outreach programs
• Conduct regular SEO audits and prepare comprehensive performance reports
• Set up and maintain Google My Business listings
• Build and manage targeted audience lists across various marketing platforms

Technical Administration

• Create and maintain marketing automation workflows in Go High Level
• Build and optimize landing pages and website content using content management systems
• Generate and analyze marketing performance reports and documentation
• Manage project tickets and workflow in Jira
• Create and maintain complex spreadsheets for data analysis and reporting

Required Skills & Qualifications

• Proven experience with digital advertising platforms (Google Ads, Meta Ads)
• Strong proficiency in social media management tools and scheduling platforms
• Experience with email marketing automation and LinkedIn outreach campaigns
• Working knowledge of SEO tools and best practices
• Advanced spreadsheet skills (Excel/Google Sheets)
• Proficiency in website content management systems
• Experience with Jira or similar project management tools
• Knowledge of Go High Level platform
• Strong analytical and reporting skills
• Excellent attention to detail and organizational abilities

Preferred Qualifications

• Marketing automation certifications
• Google Ads certification
• Experience with marketing analytics tools
• Background in B2B marketing
• Experience with CRM systems

Technical Requirements

• Proficiency in marketing automation platforms
• Experience with major social media management tools
• Knowledge of SEO tools and analytics platforms
• Familiarity with CMS platforms
• Understanding of marketing data analysis and reporting

This position requires a unique combination of technical marketing knowledge and administrative expertise. The ideal candidate will be detail-oriented, tech-savvy, and able to manage multiple projects simultaneously while maintaining high standards of quality and efficiency.