Marketing Advisory Leader

Introduction
At IBM we know that transformation drives change and it is in our DNA to continuously transform. Our Business Transformation Consultants help drive large scale change that spans IBM business units and geographies. As a part of this team you will have the unique opportunity to be a part of driving IBM’s ongoing transformation as a company that continuously innovates and leads the market.

Your Role and Responsibilities
– Conduct in-depth market research and analysis to understand industry trends customer behavior and competitive landscape
– Develop innovative marketing strategies and action plans tailored to the client’s business objectives and target market
– Oversee the execution of marketing campaigns across various channels including digital social media events and traditional advertising
– Collaborate with the client’s marketing team to ensure effective implementation and optimization of marketing initiatives
– Provide regular performance reporting and data-driven insights to measure the impact and ROI of marketing activities
– Offer guidance and training to the client’s marketing personnel to build their capabilities and expertise
– Stay updated on the latest marketing technologies tools and best practices and recommend relevant solutions to clients
– Contribute to the firm’s thought leadership by authoring industry articles whitepapers and presenting at conferences

Required Technical and Professional Expertise

1. Strategic Vision: The ideal candidate must possess a strong strategic vision to understand current market trends and future possibilities. They should be able to develop clear brand positioning brand architecture market research and strategic planning.
2. Brand Professional: The candidate should Provide strategic guidance on developing brand elements like logos taglines and brand voice. designing and implementing brand identity guidelines to ensure consistency across all platforms.
3. Brand & Marketing Management: Brand and Marketing Management Process (Level1-level5) & Organization Design.Help client to set clear objectives and key performance indicators (KPIs) for the brand strategy and continuously monitor progress to ensure the brand’s success.
4. Digital Marketing: Understanding on how to leverage brand and communication strategy to be focused on delivering measurable results. They should set clear objectives and key performance indicators (KPIs) for the brand strategy and continuously monitor progress to ensure the brand’s success.
5. Relevant Tools & Platform: Familiar with relevant brand & marketing management tools such as customer relationship management (CRM) systems ， content management ， marketing automation platforms to collect and analyze data on customer behavior and preferences content & campaign performance.

Preferred Technical and Professional Expertise
Fluent English