Marketing Analyst

Job Category

We are looking for an incredibly smart, inquisitive and high energy Marketing Analyst to join our team, reporting to the Director of Marketing Strategy and Analytics, Home Services. You will develop data-driven insights that enable QuinStreet’s Marketing and Media teams maximize profitability while helping our clients to meet and exceed their KPIs for marketing campaigns. This role will be concentrating on supporting the growth of our Home Services vertical and building Modernize as a trustable brand to home owners. You will use statistical methods to extract valuable insights from our data that grow the product and ROI for clients. You will be working closely with Marketing, Client, Sales and Dev teams to support their analytic needs. This is a highly visible role within the company, which will come with direct interaction with Director and above roles, having an opportunity to create a strong impact to the business.  

Responsibilities

• Data Validation – Manage end of month reconciliation tasks to ensure forecast, accruals and on-platform numbers match up. Work closely with Business Operation and client team to resolve or explain differences.
• Reporting and Visualization - Create Tableau dashboard views to help identify performance and business trends.
• Know our Audience – Trace home owners’ customer journey and identify key drivers to home owners’ engagement and conversions.
• Data Diagnostics – Identify red flag and opportunities from various internal and external datasets.
• Campaign Management – Develop and execute marketing strategies and data-driven insights to drive performance and maximize ROI
• Strategy Making – Develop and communicate insights around campaign performance to internal teams. 

Experience 

• Bachelor's degree in quantitative major like Business Analytics, Business, Data Science, Economics, Statistics, Mathematics, or related
• 1+ years of work experience at a high-performing, data-driven agency or marketing organization is preferred.
• Highly analytical problem solver who is comfortable digesting and working with disparate datasets to arrive at actionable insights.
• Self-starter with a demonstrated ability to prioritize and multi-task with tight deadlines.
• Passionate about building a brand name home owners can trust.
• Ability to identify, investigate and resolve data discrepancies independently.
• Ability to think analytically about issues and proactively inform relevant internal stakeholders.
• Ability to own and improve recurring processes.
• Excellent written and verbal skills.
• Must have great attention to details.
• Must have experience with Excel, pivot tables and VLOOKUP.
• Experience in using SQL and creating visualization solutions with enterprise datasets is preferred.
• Experience in R, Python, and Tableau is a plus.

#LI-HYBRID