Marketing Analyst

Value Proposition

Our values define us and our culture inspires us to change lives for the better. Our employees are the heart and soul of our company, and every success we experience begins with them. Together we are committed to making a positive impact in our local communities. We champion a culture of continuous learning, work-life integration, and inclusion. We promote a digitally enabled work environment to continuously enhance the experience of our employees and customers.

Overview

This is a Remote position, must be located in PA, NJ, MD, DE, or VA.

The primary responsibility of this position is to drive and inform marketing and business strategy through advanced data analytics. The incumbent will be responsible for the planning, execution, and analysis of department-wide marketing campaigns or customer communication programs and will make recommendations for marketing initiatives that support business objectives, will directly impact success metrics and will optimize future performance and ROI.

Responsibilities

• Collect and analyze data on customer demographics, preferences and needs to identify potential markets and factors affecting product and service demand, or audience selection for traditional and digital marketing campaigns, always-on programming, and triggers for customer acquisition, retention and cross-sell.
• Produce actionable insights from advanced data mining, segmentation, quantitative analyses, customer profiling or demographics and diagnostic and predictive analytics.
• Develop, distribute and present clear and understandable analyses, insights and results for the marketing team, business line partners, management and senior leadership, while identifying opportunities to maximize return on marketing investments.
• Analyze resulting metrics of marketing campaigns to provide insight on the effectiveness of digital and traditional campaign efforts, or to determine campaign influence on customer behaviors.
• Collaborate with team members and business partners to develop and implement marketing campaigns utilizing data analytics to determine target audiences (including any required data cleansing) and methods to drive channel efficiency.

Additional Responsibilities

• May track, analyze, interpret and forecast trends in customer behavior and the competitive environment to support business goals and objectives, as well as process marketing campaign incentives for qualified customers within designated time frames.
• May analyze website traffic, influence personalization, and/or assist with customer communications across multiple channels.
• May deploy customer satisfaction research and surveys, collect input/feedback and maintain databases.
• May be responsible for developing and updating models and generating regular program performance reports and recommendations.

Qualifications

Education

Bachelor Degree or the equivalent experience. Specialty: economics, mathematics, statistics, quantitative analysis, or a related field. (Required)

Experience

3 or more years analyzing data, deriving business value from data, and experience with programming languages SAS, Python, and SQL. (Required)

2 or more years marketing analytics. (Required)

1 or more years experience creating dashboards using Power BI or similar tools, excellent Excel skills. (Required)

1 or more years banking or financial services. (Preferred)

Knowledge, Skills, and Abilities

• Excellent written and verbal skills and be able to collaboratively work with others (Required)
• Proficiency with SAS, SQL, Python, Power BI, Excel, PowerPoint, MS Office (Required)

Other Duties as Assigned by Manager

This role may perform other job duties as assigned by the manager. Each employee of the Organization, regardless of position, is accountable for reading, understanding and acting on the contents of all Company-assigned and/or job related Compliance Programs, regulations and policies and procedures, as well as ensure that all Compliance Training assignments are completed by established due dates. This includes but is not limited to, understanding and identifying compliance risks impacting their department(s), ensuring compliance with applicable laws or regulations, and escalating compliance risks to the appropriate level of management.

Pay Transparency

To provide greater transparency to candidates, we share base salary ranges on all job postings regardless of state. We set standard salary ranges for our roles based on the position, function, and responsibilities, as benchmarked against similarly sized companies in our industry. Specific compensation offered will be determined based on a combination of factors including the candidate's knowledge, skills, depth of work experience, and relevant licenses/credentials. The salary range may vary based on geographic location.

The salary range for this position is $59,900.00 - $99,800.00 annually.

Benefits

Additionally, as part of our Total Rewards program, Fulton Bank offers a comprehensive benefits package to those who qualify. This includes medical plans with prescription drug coverage; flexible spending account or health savings account depending on the medical plan chosen; dental and vision insurance; life insurance; 401(k) program with employer match and Employee Stock Purchase Plan; paid time off programs including holiday pay and paid volunteer time; disability insurance coverage and maternity and parental leave; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about your potential eligibility for these programs, please visit Benefits & Wellness | Fulton Bank.

EEO Statement

Fulton Bank ("Fulton") is an equal opportunity employer and is committed to providing equal employment opportunity for all qualified persons. Fulton will recruit, hire, train and promote persons in all job titles, and ensure that all other personnel actions are administered, without regard to race, color, religion, creed, sexual orientation, national origin, citizenship, gender, gender identity, age, genetic information, marital status, disability, covered veteran status, or any other legally protected status.

Sponsorship Statement

As a condition of employment, individuals must be authorized to work in the United States without sponsorship for a work visa by Fulton Bank currently or in the future.