Marketing Analyst

As a Marketing Analyst, you are the heart of lead generation for the Enterprise market. You will be responsible for using account based marketing techniques to create qualified lead generation through non traditional campaigns including but not limited to:
Generating new campaigns, hosting speaking sessions, executive round tables, industry groups and more
Strategic outreach to Finance professionals through direct mail, online advertisement, trade shows, webinars and other lead generation activities

You will be based in Houston, Texas and working in a hybrid environment (three days in-office, two days working-from-home. 

Your Day to Day: 

• Plan and execute marketing campaigns, executive round tables, industry groups hosted by HighRadius
• Coordinate campaign account plans with ABM Team and campaign owners
• Contribute to wider organization goals by accepting ownership for accomplishing new and different requests
• Work with cross-functional partners, including sales and customer success to deliver on your objectives

Requirements:

• Bachelor's degree in a related field.
• Self-motivated individual willing to do whatever it takes to get a job done
• 0-1 year of experience
• Knowledge of traditional and digital marketing tools
• Experience promoting programs through various marketing channels (email, social, paid, etc.)
• Excellent verbal and written communication skills
• Impeccable organization skills with attention to detail