Marketing Analyst

How you can help make a better world of work

We’re looking for a Marketing Analyst to join our growing team and to own the marketing analytics function at Culture Amp. You will partner closely with the marketing team and will influence the success of campaigns and programs based on data. You will have experience not only building out reports and dashboards, but also experience providing recommendations and actionable insights to the team. You will be highly motivated, a self-starter, and have experience working cross-functionally to get the data you need to be successful. You will understand the B2B marketing landscape and have experience with extracting data from different platforms and technology. 

In addition to analyzing data, you will be a true partner to the marketing team and will ensure that they have the reports needed to be successful in their roles and lead training and enablement sessions on these reports. You will also influence planning, including creating goals and KPIs and budget planning. 

In part of this team of amazing humans, you will:

• Be the “analytics expert” for the marketing team, providing intelligent data, insights and metrics to improve performance 

• Build dashboards and reports for the marketing team, and enable the team to use the reports on their own

• Work closely with marketing leaders to forecast marketing activities 

• Analyze marketing performance and report out on trends that will increase pipeline and marketing campaigns 

• Work cross-functionally to make sure data from all marketing platforms and sources are providing data into our warehouse

• Help rebuild the marketing attribution model and analyze this data regularly for quarterly planning

• Develop KPIs for marketing and report out on these goals on a regular cadence 

• Partner with cross-functional teams like finance, marketing leadership and sales leadership to assist with quarterly target setting 

You have 

• 4+ years of experience working directly with marketing 

• Experience using Salesforce.com, Tableau, Looker or another analytical platform to build dashboards and reports

• Strong SQL experience 

• Worked closely with marketing teams and have provided recommendations in the past that have contributed to growth in marketing and pipeline 

• A thorough understanding of different types of marketing platforms, including Marketing Automation, ABM, website tracking and other tools and understand how to build reports based on this data 

• Worked with dispersed marketing teams in different regions and understand the impact and implications of recommendations to different audiences 

You are

• A self-starter and highly motivated to bring this function to the next level 

• Someone who communicates effectively and have experience providing insights and recommendations to exec and VP level 

• Someone who loves data, but equally loves marketing 

We believe that inclusive businesses are better, not just for “company results”, but for the world. We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.

We ensure you have the tools you need to thrive both in and out of work.

• MacBooks for you to do your best work 

• Share Options - it’s important to us that everyone is an owner and can share in our success

• Medical insurance - for you and your family so you can feel safe in these uncertain times

• Excellent parental leave and in work support programme, - for those families to be

• Flexible working schedule - where we can, let’s make work, work for you

• Fun and inclusive digital, and (in the future) in-person events

Most importantly. An opportunity to really make a difference in people’s lives

Please keep reading...

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.

We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!