Marketing Analyst

Job Description

Position: Marketing Analyst

Reports to: Director of Performance Marketing

Raymour Flanigan is the Northeast's largest and most trusted furniture and mattress retailer with 140+ locations and an evolving e-commerce platform. The privately-held company has grown its store count by over 30% in the past three years and is committed to continue growth. The company is currently investing heavily in its existing footprint of stores, recently created Outlet channel and rapidly growing digital presence.

As a Marketing Analyst, you will bring together internal and external analytics resources responsible for driving the Raymour Flanigan business forward by providing insights and actionable recommendations across all paid, owned and earned media (Display, Social Media, Paid Search, Natural Search, Television, Email/SMS, Direct Mail, Influencers, etc.) along with customer analytics (surveys, segmentation, impact of promotions, customer contact strategy).

You will be a key partner for proposing and driving channel and customer analyses, operational improvements, finding opportunities and providing actionable steps to drive greater performance for Raymour Flanigan. You should be comfortable working independently and collaborating to instill a data-driven approach to marketing.

In collaboration with the Marketing team and key company stakeholders, the Marketing Analyst will:

Responsibilities

• Partner with our internal business intelligence, marketing, creative, media and agency teams to develop strategy and measurement plans
• Develop insights for our paid media, organic and crm channels with a focus on structured test designs for measuring incrementality
• Develop and maintain monthly and quarterly customer and media centric reporting and dashboards of key KPIs
• Drive initiatives with channel partners to advance audience management and targeting along with measurement capabilities to align campaign objectives with Raymour Flanigan's business objectives
• Collaborate with cross functional business and media partners to set a learning agenda across the marketing organization to help optimize the performance of marketing within Raymour Flanigan
• Driving insights within each media channel and across channels to internal and external stakeholders
• Perform marketing research including devising and evaluating methods for collecting data (surveys, questionnaires, focus groups etc)
• Manage and support additional marketing projects as assigned.

Requirements/Background

• S. or M.B.A (preferred) with technical background in Mathematics, Computer Science, Statistics or Economics
• Must have hands on experience with relational databases and SQL
• Must have experience with visualization tools such as Tableau
• Proven strategic thinking, analytical, and problem-solving skills
• Familiarity with test design such as matched market tests, A/B test/control, causal impact
• Familiarity with attribution methodologies such as MMM, Regression Based Attribution
• Great attention to detail and ability to dig deep into details while keeping focus on the primary business question at hand
• Strong communication skills, with ability to tell the story of campaign performance and to communicate complex concepts in a simple way
• Outstanding interpersonal skills: ability to develop and maintain effective relationships with business partners at all levels
• Comfort with ambiguity; ability to thrive in an environment with rapid change
• Positive demeanor, strongly motivated and passion for teamwork
• Intellectual curiosity and willingness to accept feedback

Raymour Flanigan offers competitive compensation and a comprehensive benefits package:

• Excellent Health, Dental Vision Coverage
• 401(k) with a Company Match
• Paid Vacation and Holidays
• Health Savings Account
• Flexible Spending Account
• Training and Development
• Tuition Reimbursement Program
• Generous Merchandise Discount
• Short Long Term Disability
• Group Life Insurance
• Specified Disease Insurance

Raymour Flanigan proudly supports a drug and smoke free work environment.

Raymour Flanigan is an Equal Employment Opportunity employer that does not discriminate against any associate or applicant on the basis of race, creed, color, religion, sex (including pregnancy), age, national origin, physical or mental disability, status as a victim of domestic violence, sexual orientation, sexual and other reproductive health decisions, marital or familial status, genetic information or other basis protected by law.