Marketing Analyst

Born of the renegade mentality established in the West with equal parts innovation and authenticity, Highnoon, a new Tempe, AZ-based marketing agency, has our sights set on challenging the status quo of what a full-service marketing partner should be.

As a Marketing Analyst at Highnoon, you will spend your days surveying information, creating client reports, and summarizing data with graphs and tables in a way that helps the data tell a story. This role requires you to be detail-oriented with outstanding analytical abilities. If you enjoy working on challenging problems, researching effective solutions, advising others how to best apply and use data, and being a part of a team driving big results, this role is for you.

Responsibilities

• Measuring the performance of online and offline campaigns
• Final sign off on data accuracy and consistency across platforms
• GA4 set up for all properties across clients
• Set up and management of all GA goals/events and attribution models
• Reporting on marketing KPIs like leads, conversion rates, website traffic, and social media engagements
• Advise clients or senior management on the best ways to use provided data
• Analyzing sales funnels and customer intent
• Track email campaign metrics (delivery, open, click-through rates)
• Monitor budget distribution and performance of paid ad campaigns
• Conduct competitive research and analyze benchmarking data
• Recommend website and campaign optimizations
• Research and implement marketing tools to support our promotional projects (automation software, social media scheduling, etc.)
• Troubleshoot technical connection issues that affect ad tracking or reporting
• Work across teams to help develop tracking tags/pixel placements as they relate to media goals
• Use of Adobe Analytics and/or Terminus would be a huge plus

Requirements

• Bachelor's degree in marketing or a related field
• Expertise in Google Analytics & Google Tag Manager,
• Understanding of Google Data Studio, Tableau, or other reporting platforms
• Bonus points for experience in CRM systems (Salesforce, Zapier, and/or Hubspot)
• In-depth understanding of SEM campaign strategies and SEO practices
• Experience with PPC campaigns
• Excellent oral and written communication skills
• Ability to multitask well
• Strong background in Microsoft Word, Excel, Access and PowerPointPreferred
• Previous experience in market research
• Adequate knowledge of data collection methods (polls, focus groups, surveys, etc.)

Benefits

Highnoon focuses on delivering the absolute highest quality digital marketing and technology solutions to results-driven organizations. We are a collaborative team of problem solvers comprised of passionate, forward-thinking individuals on a mission to do right by our clients. We've been ranked in the top of "best places to work in Phoenix" for years because we value our employees and strive for a strong work-life balance. If you see the value of a team-based environment where being motivated by and learning from your colleagues is a daily occurrence, then Highnoon may be for you. Compensation will be a competitive salary based on your past experience and what you can bring to the table. Other benefits include paid health insurance, 401k, flexible paid vacation and sick days, short- and long-term disability plans, the ability to work remotely on Monday and Fridays, a great team, a fully stocked bar cart, and cold beer in the fridge, plus much more.