Marketing Analyst

Blend is a diverse team of problem solvers who believe that the world’s financial resources should be more accessible. Our cloud banking platform is used by Wells Fargo, U.S. Bank, and over 330 other financial services firms to acquire more customers, increase productivity, and deliver end-to-end digital experiences. Our software enables our customers to process an average of more than $5 billion in loans per day, making it possible for consumers to reach their financial goals faster and lead better lives. Come do work that matters.

As a Marketing Analyst, you will play a critical role in supporting our marketing strategies and initiatives. Your primary responsibility will be to analyze marketing data, generate insights, and provide actionable recommendations to optimize our marketing campaigns. You will work closely with cross-functional teams, including marketing, sales, and product, to drive data-driven decision-making and contribute to our overall growth strategy.

Data Analysis:

·      Conduct thorough analysis of marketing data, including campaign performance, website analytics, customer data, and market trends.

·      Interpret and synthesize complex data sets to identify key insights, trends, and opportunities for improvement.

·      Collaborate with stakeholders to define key performance indicators (KPIs) and develop comprehensive reports and dashboards to track marketing performance.

·      Continuously monitor and evaluate marketing metrics to measure the effectiveness of campaigns and identify areas for optimization.

Campaign Optimization:

·      Provide actionable recommendations based on data insights to optimize marketing campaigns and maximize ROI.

·      Collaborate with the marketing team to develop A/B tests and experiments, analyze results, and implement data-driven improvements.

·      Utilize marketing automation and CRM tools to segment audiences and personalize marketing communications for enhanced effectiveness.

Performance Tracking and Reporting:

·      Develop regular reports and presentations to communicate marketing performance, key findings, and recommendations to stakeholders.

·      Monitor campaign performance in real-time, identify underperforming areas, and propose adjustments to improve outcomes.

·      Collaborate with the marketing team to establish and track marketing objectives and key results (OKRs).

·      3-5 years of experience in marketing analysis or a similar role, preferably in a B2B SaaS environment.

·      SQL Strongly Preferred

·      Strong analytical skills with expertise in data analysis and reporting using tools such as Google Analytics, Excel, or similar platforms.

·      Proficiency in marketing automation and CRM platforms (e.g., Salesforce, Marketo) for data analysis and campaign optimization.

·      Solid understanding of marketing principles and digital marketing strategies.

·      Excellent problem-solving abilities and ability to translate data insights into actionable recommendations.

·      Strong communication skills to effectively present complex data findings to stakeholders.

·      Detail-oriented mindset with the ability to manage multiple projects and deadlines simultaneously.

·      Self-motivated and proactive with a passion for data-driven decision-making.