Marketing Analyst
Job Description
The Marketing Analyst is responsible for:
- Data analysis / validation
- Ensure accurate data inputs and deliverables are met related to MROI modeling
- Promote data accuracy and integrity
- Contribute to analytics status calls
- Budget management
- Accurately track, manage, and reconcile media budgets related to hot side PO process (Ariba & SAP system)
- Provide monthly budget reporting inputs to brand teams
- Support associate manager with franchise bottler co-op agreements including preparation, sending, managing special requests, saving/tracking signed contracts (Capstone system)
- Support manager with marketing technology budget allocation, tracking and payments (Esker system)
- Reporting
- Provide reporting as needed (IRI, Microstrategy, finance) to inform presentation decks, budget trackers, finance accrual, special projects, etc.
- Execute monthly reconciliation of media billing and payments
- Vendor maintenance
- Set up new vendors in Master Data as requested
- Set up marketing commitment data for marketing contracts as needed
- Media support
- Manage external local media buy placement to include daily monitoring the bottling system email boxes for buy submission and input of those buys into the MediaOcean software system
- Contribute to national agency status calls and media budget review calls
- Work with media agency to ensure timely delivery of monthly flowcharts and communication of flowcharts to the media and brand teams
- Assist associate manager with monthly invoice processing/tracking for national agency and in-house media as needed
- Strategic Initiative team support
- Collaborate and assist the in the development of presentations for executive meetings, analysis, Sales Meeting, marketing "change management" related presentation support, brand team support, and training initiatives
- Assist in leading the monthly operating process, including standard reports and standing operating meetings (MOR, monthly score-carding, IRI engagement, QBRs
- Process improvement / Project management
- Continually look for ways to streamline processes across both hot and cold systems to elevate the team's ability to operate in a highly efficient manner
- Build, develop and grow relationships with stakeholders in all departments including Brand, Finance, Commercial, Planning/Analytics, etc
- Demonstrate project management skills by adhering to various weekly, monthly, and quarterly deadlines with regard to financial reporting and data analysis/inputs
- Provide overall back-up to media analytics and strategic initiatives team and assistance on various projects as needed
Requirements
Requirements:
- Bachelor's Degree required (Marketing, Business or Finance preferred)
- 1-2 years experience
- Microsoft Office Suite (strong Excel skills)
- Project/Time Management skills
- Excellent Written and Verbal Communication skills
- Problem solving skills
- Self-motivated, Fast learner, Organized, and Detail-Oriented
- High adaptability; Able to multi-task in a fast-changing environment
- Financial Acumen
Company Overview
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
Date Posted
01/17/2023
Views
8
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