Marketing Analyst
Job Description
Company Overview
Techint Labs is a relationship-driven, independent advertising agency specializing in media, analytics, and design. We are a team of passionate strategists, creators, and innovators who take brands to new heights. We love what we do and thrive on exceeding expectations for our clients and partners.
We believe that our team is our greatest asset, and our focus on company culture has led to being recognized as a “Best Workplace” across Inc. Magazine (2017, 2018), Denver Business Journal (2018), and Built In Colorado (2018-2022).
Let’s push boundaries, together.
Summary of Role:
The Marketing Analyst role within the Media and Analytics team is pivotal in providing a robust data foundation for our agency's diverse client portfolio. With a focus on gathering, analyzing, and reporting on data, the Marketing Analyst plays a crucial role in delivering actionable insights that drive real business outcomes. By utilizing various platforms such as Google Analytics, advertising platforms, and visualization tools like Looker Studio and Tableau, the Marketing Analyst uncovers trends, identifies opportunities, and advises on campaign optimizations. Strong analytical, communication, and technical skills are essential in this role to effectively present findings to internal and external stakeholders, as well as maintain data workflows and build insightful reports and dashboards. If you are passionate about data-driven marketing and have a natural curiosity to uncover the "why" behind the numbers, this role offers an exciting opportunity to make an impact.
Responsibilities:
- Gather, analyze, and report on data in support of all client and internal needs
- Acquire relevant data from Google Analytics, advertising platforms, and other sources to answer business questions
- Perform analyses and uncover insights that connect to real business outcomes
- Advise Operations team on trends or opportunities seen in the data that can inform campaign optimizations
- Support the Media team with budget planning and revenue/lead forecasting
- Document analysis results and communicate findings clearly and succinctly in written and graphical form
- Present findings to both internal and external (client) stakeholders
- Maintain the data and reporting workflow for clients within our ETL tool and data visualization platforms
- Build reports and dashboards in Looker Studio, Tableau, GA4, etc.
Location Information:
This role is preferred to be located near our Denver, CO office, with hybrid work from home flexibility.
- Our HQ is in Denver, Colorado. Our fun, downtown location is open for those who wish to work in the office, set visitor meetings, and collaborate with coworkers in person. Office perks include a dog friendly policy, snacks for all (healthy options and vegan options available), beverages, and an open floor plan where team members can book a desk any time.
- Team members must live and work in the United States* (*territories excluded), and have access to reliable, high-speed internet.
BuiltIn: #BI-Remote
Compensation:
Annual salary: $62,000 - $75,000 based on experience, with additional earning potential based on goal attainment and overall revenue impact.
Benefits:
Techint Labs offers full-time employees:
- Paid vacation, holidays, and sick days
- Health/dental/vision benefits
- 401k retirement plan and company match contribution
- Generous paid parental leave
- Wellness Program
- “Remote-first” approach with work from home flexibility
- Denver, CO headquarters available for hybrid work with in office perks
Other Requirements:
Currently legally authorized to work in the United States on a full-time basis.
Equal Opportunity:
Techint Labs is proud to be an equal opportunity workplace. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates regardless of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, marital status, citizenship, age, Veteran status, status as an individual with a disability, or other applicable legally protected characteristics.
Important: Security Notice:
We're excited that you're interested in exploring job opportunities with Techint Labs! However, we also want to remind you to be cautious and wary of recruitment scams that have become increasingly common across all industries.
Fraudsters may pose as a representative of a company, and unsuspecting applicants may be invited to participate in fake interviews, asked to fill out fabricated employment applications, or even issued fake offer letters. This is all in an attempt to entice victims to pay money or divulge sensitive personal information.
We take your safety and privacy seriously, and want to assure you that we will never ask for your financial information during any part of the interview process.
Our communication will always come from an @careers.techintlabs.com or @techintlabs.com domain.
If you receive any suspicious activity, please stop communication with the individual and consider reporting them to the US FBI Internet Crime Complaint Center.
*** Please do not send resumes via email ***
Requirements
Qualifications
- Bachelor’s Degree in Marketing, Statistics, Mathematics, Economics, Finance, Computer Science, Information Management or related field 2-4 years experience in marketing, advertising, analytics or other relevant business experience
- Strong conceptual, analytical, and critical thinking skills, including the ability to analyze complex data sets that include interrelationships and dependencies to identify common themes and opportunities
- Intrinsic curiosity to find out "why" things are the way they appear to be
- Spreadsheet pro: you are the person others in the office ask for help
- Strong written and verbal communication skills
- Working knowledge of Google Analytics 4 and Google Tag Manager
- Working knowledge of Looker Studio or other visualization tools
Preferred Skills
- Experience with Tableau and Tableau Prep
- Experience with Funnel.io or other ETL tools
- Experience with Google Ads, Facebook Ads, or other ad platforms
- Experience with statistical tests and predictive analytics Basic understanding of SQL
Date Posted
06/09/2023
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1
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