Marketing Analyst

As a Marketing Analyst at MobilityWare, you will support all user acquisition initiatives working with product and monetization teams utilizing technical and analytical skills to drive improvements across various KPIs for the Marketing organization. Through analytical decision making, your work will directly impact MobilityWare’s growth across multiple games available in the Apple and Google Play stores. You will be responsible for managing acquisition campaigns along with conducting ad hoc analysis and provide reporting to valuable stakeholders across the organization.

Responsibilities:

• Perform analyses using both in-house and external data sources to drive user acquisition strategies and identify new growth opportunities.
• Work with external marketing partners / ad networks to efficiently execute, manage and evaluate user acquisition campaigns, in order to maximize the value of marketing budgets
• Use SQL and/or other data tools to perform data exploration and fulfill basic data needs that arise from the daily UA operations
• Regularly report, communicate and present to other teams on the UA operation progress, performance, as well as other marketing research / findings
• Other responsibilities include communication / collaboration with 3rd-party marketing partners, in-house creative team and data analysts to facilitate the full user acquisition cycle of strategy - execution - learning - iteration.

Qualifications:

• BA/BS degree in Math, Statistics, Economics, Business, Marketing, or other quantitative fields
• 1-3 years of experience with digital marketing / user acquisition, preferably in the mobile game industry. Strong skills in UA campaign evaluation and optimization.
• Comfortable using SQL and/or other data tools to query and analyze large, complex data sets across different sources. Experience as a data analyst is a plus.
• Strong curiosity with data, and the analytical skills to identify problems within the current UA strategies and to identify new opportunities.
• Good communication, presentation, and visual reporting skills to translate analytical findings into business strategies and action items

Who We Are:

MobilityWare is one of the leading mobile game publishers of card and puzzle games. With our headquarters in the heart of Orange County and a new studio in Utah, we’re dedicated to our mission of bringing joy to others one game at a time. 

Ever since our flagship title Solitaire hit the Apple App Store on the day it opened in 2008, MobilityWare has been entertaining gamers around the world. With a product portfolio that includes beloved hits such as FreeCell, MONOPOLY Solitaire, Spades, Hearts, Mahjong, and Bubble Shooter Pop, our games have been downloaded over 400 MILLION times.

MobilityWare was recently named one of Built in LA’s Best Places to Work for the third year in a row and we’ve been recognized as one of the Best Places to Work in Orange County five times by the Orange County Business Journal and OC Register. While we’re proud to be the company behind some of mobile gaming’s most popular titles, our most important achievement is creating a work environment that encourages professional growth and prioritizes the wellness of all of our team members.

Do we have your attention yet? Here are just some of the perks of working with us:

• We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution.
• Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, and Las Vegas. In 2022 we went to Los Cabos!
• In the office we offer things like: free lunch, free snacks, and free drinks.
• Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine.
• Growth, growth, growth - we are growing, and we would love for you to join us on the ride.
• Annual Game Jam to show off your creative chops!

In compliance with local law, we are disclosing compensation for this role.  The range listed is just one component of MobilityWare’ s total compensation package for employees, which may also include annual bonuses, short- and long-term incentives, and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. The pay range annual base salary for this role is $88,000-$123,000.